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Dec 16, 2021 12:20
2 yrs ago
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French term
signature logotypée
French to English
Marketing
Marketing
Graphic design
If there are any graphic designers out there, I'm trying to find a way in English to differentiate between "signature logotypée" and "accroche" for a set of graphic guidelines. In fact, the text in the "signature logotypée" and the "accroche" (which I have translated as tagline) is exactly the same, but the signature is just straight wording that appears next to the company logo and the accroche is a graphic of the same wording in fancy fonts. In English, I thought that the term signature applied to a logo plus a tagline locked up together, whereas here the signature is just one part of that. Any help would be much appreciated.
Proposed translations
(English)
4 | logo signature | MassimoA |
Proposed translations
1 hr
logo signature
There are two types of advertising slogan: the catchphrase (tagline) and the signature. The signature is a part of the brand's identity and will be repeated with each new campaign, while the catchphrase (tagline) is unique to one of the brand's products.
Discussion
L’accroche (tagline): qui pourrait être utilisé pour un produit ou une campagne précise par exemple ;
et la signature (baseline) : liée à la marque elle-même, partie de son identité qui est obligatoirement précédée d’un élément (le logo et texte).
//
Ce qui expliquerait la possibilité plus créative sur l'accroche.
Why not just forget about finding the "right" terminology, because there is none, and describe what you see?
So the first example showing the logotype combined with the "signature logotypée" would be:
Nike (with the swoosh) and "Just do it" in a plain font on the same line
And the second example showing the logo combined with the accroche would be:
Nike followed by
Just
Do
It
in a graphic style with colour gradients and in a specific font
a signature (in english) is usually logo + wordmark + tagline
https://en.wikipedia.org/wiki/Wordmark