Glossary entry

French term or phrase:

déclinaisons de ligne

English translation:

line extensions

Added to glossary by Sue Crocker
May 7, 2008 13:35
16 yrs ago
French term

déclinaisons de ligne

French to English Marketing Marketing Marketing - product lines
This terms appears in a contract governing the use of a Model's image in various advertising campaigns.

Here is the complete sentence in which the term appears:

Le Mannequin a été engagé par l'Agence de Mannequins, qui assure directement la rémunération de la prestation du Mannequin, pour la campagne organisée par l'Annonceur pour ses lignes de parfum féminin, masculin et master brand « XXXXX YYYYYYY » ainsi que pour tous les produits dérivés des dites lignes (tel que notamment édition limitée, déclinaisons de ligne, « flanker » …) ci-après dénommée "la Campagne", à laquelle le Mannequin a accepté de collaborer

Proposed translations

+1
16 mins
Selected

line extensions

The accepted term in marketing...
Example sentence:

When you add a new product to a line, it is referred to as a line extension.

Peer comment(s):

agree cfraser
18 mins
Thanks, C!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thanks to all for your help"
16 mins

adaptations of the (product) line / range

Something went wrong...
3 hrs

offshoot product lines

Hello,

déclinaisons = offshoots, branch from a main stem

The main product line is the main branch and "flanker" is an offshoot of it.

I guess "line extension" is the same idea.

I hope this helps.

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