Nov 29, 2005 19:16
18 yrs ago
11 viewers *
French term

où se place le curseur

French to English Marketing Marketing competitive benchmark
Hopefully my last question on this study of a radar technology company's competition!

Si les dichotomies suivantes sont valables, où se place le curseur...
...entre logique de standardisation-multifonctionnalité / de spécialisation -> induction d’un discours offre / demande ? où apparaissent éventuellement ces logiques : au niveau caractéristiques techniques ou benefices clients ?
...entre logique de systémier (intégration) / d’équipementier (produit fini) -> quelles sont les traces de ces discours ? quel lien avec un discours commercial ou au contraire très technique ?
...entre logique offensive (discours sur la projection de force : accent sur l’usage en règlement de conflit) / logique défensive (discours sur la projection de sécurité, le préventif)

And again used in the same way here:
où se place le curseur entre discours commercial avancé voire exacerbé / discours technique, scientifique, froid ?

I've been toying around with a few ideas on this, and would like your invaluable input!
Many thanks in advance

Proposed translations

+1
52 mins
French term (edited): o� se place le curseur
Selected

explication: ...where do you place the cursor to find the right balance between...

l'expression est une analogie avec la balance et son curseur et signifie positionner le curseur de la balance pour trouver l'équilibre entre ...

since your text is about radar, maybe you should keep the term (ref. electronic cursor in radar technology...)
Peer comment(s):

agree Michele Fauble
10 hrs
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4 KudoZ points awarded for this answer. Comment: "I was toying around with "strike a balance" myself, and like df49f's suggestion to keep the radar theme with cursor. For a more general text, however, I also liked Susan's answer of "where to draw the line". Many thanks to all of you!"
33 mins
French term (edited): o� se place le curseur

how do you take the cursor into consideration/how do you look at the cursor/from where do you look..

at the cursor/at things

Cursor an be "pointer" too.

Hope this helps somewhat.
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2 hrs
French term (edited): o� se place le curseur

where do we draw the line

just what comes to mind on reading your question ... :-)

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Note added at 2 hrs 6 mins (2005-11-29 21:22:13 GMT)
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or where do you draw the line ...

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Note added at 2 hrs 7 mins (2005-11-29 21:23:05 GMT)
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sorry, line between ... of course (tired ! :-))
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+1
12 hrs
French term (edited): o� se place le curseur

whether you make the disticntion between...

another idea
Peer comment(s):

agree S K
8 hrs
thank you, Siobhan!
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