French term (edited): À l’arrivée

In any self-respecting article, immediately after the title (and possibly the author's name, if credited) you would expect to find the "lead".

This being Swiss French, don't rely too much on French French to interpret various terms.

"À l’arrivée" would mean "the first thing you'll find when your attention "arrives/gets" to the article. IOW the beginning of the text after the title.


Lead paragraph
From Wikipedia, the free encyclopedia


A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, essay, book chapter, or other written work that summarizes its main ideas.[1] Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety.


Contents
1 Types of leads
2 Other introductions
3 Spelling
4 See also
5 References
6 External links

Types of leads

Journalistic leads emphasize grabbing the attention of the reader.[2] In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lead". Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place.

In newspaper writing, the first paragraph that summarizes or introduces the story is also called the "blurb paragraph", "teaser text" or, in the United Kingdom, the "standfirst".[3]