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Glossary entry

French term or phrase:

taux de mise au panier

English translation:

Add-to-cart/basket rate

Added to glossary by nessieB
Apr 20, 2016 18:48
8 yrs ago
5 viewers *
French term

taux de mise au panier

French to English Marketing Internet, e-Commerce Analytics
Website sales analytics. Can't seem to get Google to spit out a term in English. I don't think its "conversion rate" because that means that the online sale goes ahead, which is not necessarily the case when the cart is filled (many people just fill the cart to find out how much delivery is going to cost them). Any suggestions will be more than welcome. Thanks!
Proposed translations (English)
3 Cart Initiation Rate
4 +1 conversion rate to [shopping] cart / basket conversion rate

Discussion

patrickfor Apr 26, 2016:
Can't be sure but I find this expression a bit weird as "mettre au panier" in french usually means "to bin" (discard) so to me could be something like "cancelling the order"
Daryo Apr 20, 2016:
@ Asker there all sorts of conversion rates, in many different fields (probably tens if not hundreds of them)!

even in marketing there must be tens of them - basically you can have a "conversion rate" between ANY two steps of the selling process - from mining for leads to getting paid for the sale! The fact that you found "conversion rate" mostly used to imply "conversion rate to sale" doesn't mean that all and any "conversion rate" in marketing means that. You don't need to dig long to find many other "conversion rates" in marketing.

there is one sample of "conversion rate to cart or basket conversion" coming form the Linkedin profile of someone who should know what he's talking about - for me that would be good enough.
nessieB (asker) Apr 20, 2016:
Thanks for the hint Daryo. Taux d'ajout panier is not in Term Search either, but I found "additions to cart". So that gives "rate of additions to cart" or "additions to cart rate", not fab. Does anyone have anything better? Incidentally, I didn't know that asking a question on Proz.com has become a quiz. So much for gaining time (particulary as the term isn't yet in Term Search, whether with "mise" or "ajout"). If you look at my profile, you'll see I don't often ask questions. Dear Moderators, I plead for a less aggressive approach ;-)
Daryo Apr 20, 2016:
a hint a synonym is "taux d'ajout panier" / it might yield few more results
nessieB (asker) Apr 20, 2016:
I have tried almost everything from Proz.com to Googling it in inverted commas with "cart" "basket" and "bag", etc. but haven't come up with any websites where the term is used in both languages (same for Termium and Linguee). You may be insinuating that it's easy look for from English to French, but I assure you that, in the other direction, I have come to the end of the solutions that are known to me. Can you please give the answer? I'm sure it'll be very useful to Proz.com users to have the whole phrase in Term search. Thank you in advance.
philgoddard Apr 20, 2016:
This has several different names, and no doubt we're about to see them all, but it's VERY easy to research. Have you really tried?

Proposed translations

1 hr
Selected

Cart Initiation Rate

Just throwing it out there... Although this is not usually a rate from what I've seen as it's just a number (i.e. carts initiated) unless in this case you are using carts initiated as a fraction of some other number, like total visitors...

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Note added at 1 hr (2016-04-20 20:16:39 GMT)
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Yep, it seems like add-to-cart rate might be less obscure. :)
Reference:

http://www.analyticgirl.com/#!A-New-Way-to-Measure-Conversion/cmbz/550348a90cf2458597bb71ca

Note from asker:
Thanks Daniel ;-) I get 2,760 hits on Google for "add-to-cart rate", against 7 for your first solution. On UK websites, I've noticed that they more readily use "shopping bag" or "shopping basket". So I'll be going for "add-to-basket rate", ultimately. Waiting to see if I get any more answers.
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4 KudoZ points awarded for this answer. Comment: "ADD-TO-CART/BASKET RATE is my preferred answer, although "conversion to cart/basket rate" is frequently used but is rather confusing as so many types of "conversion" exist. Thanks to Daniel and Daryo."
+1
1 hr

conversion rate to [shopping] cart / basket conversion rate

Run comprehensive testing program to continuously improve average order value, conversion rate to cart or basket conversion rate. For example, a recent landing page test resulted in 30% increase in cart conversion rate.

https://uk.linkedin.com/in/jenbrown77

possibly

"shopping cart conversion rate" which is used BUT but the meaning seems unclear it could also mean
"converting a full shopping cart to a finalised sale" instead of "converting viewing a product page into filling the cart"
https://www.google.co.uk/search?q="shopping cart conversion ...

any "conversion rate" is measured between two steps;
nothing to say that the second step must be "buying"

you find all sort of rates, like a "conversion rate to checkout" [which is probably slightly bigger than the "conversion rate to paying /finalising the purchase] etc.

there is also a "negative conversion rate" for people who fill their shopping cart and then just drop it ( taux de rebond / bounce rate en anglais)


Note from asker:
I have done research on "conversion rate" and on most websites it appears to mean that the add-to-cart is converted into a sale.
Peer comment(s):
agree Didier Fourcot : "basket" does properly specify the rate, and this cannot be confused with "purchase conversion rate" or "click conversion rate"
12 hrs
Merci!
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