Glossary entry (derived from question below)
French term or phrase:
bandeau de repiquage
English translation:
ad localisation space
Added to glossary by
joannaadamczyk
Oct 13, 2021 18:41
3 yrs ago
37 viewers *
French term
Poland
bandeau de repiquage
French to English
Marketing
Advertising / Public Relations
advertising materials
Hello,
in my text the "bandeau de repiquage" is on a purchase order form, among other types of advertising materials, i.e. posters of various kinds, advertorials etc.
I found the following definition in French:
"Le bandeau de repiquage est un espace prévu sur un élément publicitaire national (affiche, flyer, publicité presse, bannière Internet) permettant de personnaliser ou localiser le message avec la mention d'un point de vente local."
And here's the definition of repiquage publicitaire:
"Le repiquage publicitaire est une pratique par laquelle une création publicitaire nationale est localement personnalisée ou adaptée par la mention d'un point de vente local (magasin, concession, etc.)."
Repiquage en publicité - Définitions Marketing » L'encyclopédie illustrée du marketing
Could anyone suggest a term for that in English? I would be very grateful...
in my text the "bandeau de repiquage" is on a purchase order form, among other types of advertising materials, i.e. posters of various kinds, advertorials etc.
I found the following definition in French:
"Le bandeau de repiquage est un espace prévu sur un élément publicitaire national (affiche, flyer, publicité presse, bannière Internet) permettant de personnaliser ou localiser le message avec la mention d'un point de vente local."
And here's the definition of repiquage publicitaire:
"Le repiquage publicitaire est une pratique par laquelle une création publicitaire nationale est localement personnalisée ou adaptée par la mention d'un point de vente local (magasin, concession, etc.)."
Repiquage en publicité - Définitions Marketing » L'encyclopédie illustrée du marketing
Could anyone suggest a term for that in English? I would be very grateful...
Proposed translations
(English)
| 4 | purchase order localisation space |
Conor McAuley
|
| 4 | coating slider |
MassimoA
|
| 3 +1 | localized banner |
SafeTex
|
| 3 | Transplanting Banner |
Verginia Ophof
|
| 3 | a banner for advertising |
Lisa Rosengard
|
Proposed translations
38 mins
Conor McAuley
France
France
Native in English
Works in field
France
Excellence, Expertise & Experience
Native in: English (Variants: UK, Scottish, Irish, British, Wales / Welsh)
Works in: French to English, English
Related KudoZ points
:
14
Selected
purchase order localisation space
In your context.
Something more general is required in the other contexts you mention.
Other words to consider instead of space: area, zone, box, etc.
Presumably the material in question is printed by the same printing works, with these small variations.
See previous question:
https://www.proz.com/kudoz/french-to-english/advertising-pub...
In a great example that I have immediately to hand, a Super U supermarket brochure (which we get every week in our postboxes here in France), the bottom of the back page lists all the Super U outlets in the local regions here in the east of France. (All the way from Haute Savoie in the Alps to Lorraine up near Luxembourg.)
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Note added at 42 mins (2021-10-13 19:23:57 GMT)
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Larousse:
https://www.larousse.fr/dictionnaires/francais/repiquage/683...
4. Adjonction d'un texte sur des feuilles déjà imprimées.
Some chains don't do this, so if you live in a big city you will probably have no idea where your local outlet is without searching on the internet...dumb.
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Note added at 1 day 18 hrs (2021-10-15 12:48:55 GMT) Post-grading
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To Joanna: well, it's all about getting the message across as best you can. Thanks!
Something more general is required in the other contexts you mention.
Other words to consider instead of space: area, zone, box, etc.
Presumably the material in question is printed by the same printing works, with these small variations.
See previous question:
https://www.proz.com/kudoz/french-to-english/advertising-pub...
In a great example that I have immediately to hand, a Super U supermarket brochure (which we get every week in our postboxes here in France), the bottom of the back page lists all the Super U outlets in the local regions here in the east of France. (All the way from Haute Savoie in the Alps to Lorraine up near Luxembourg.)
--------------------------------------------------
Note added at 42 mins (2021-10-13 19:23:57 GMT)
--------------------------------------------------
Larousse:
https://www.larousse.fr/dictionnaires/francais/repiquage/683...
4. Adjonction d'un texte sur des feuilles déjà imprimées.
Some chains don't do this, so if you live in a big city you will probably have no idea where your local outlet is without searching on the internet...dumb.
--------------------------------------------------
Note added at 1 day 18 hrs (2021-10-15 12:48:55 GMT) Post-grading
--------------------------------------------------
To Joanna: well, it's all about getting the message across as best you can. Thanks!
4 KudoZ points awarded for this answer.
Comment: "With your contribution, I came up with sth that, to me, best renders the meaning. I'm still unsatisfied but must finally close this question. Thank you :)"
50 mins
coating slider
I think "slider" is the most appropriate, since we are talking about a space in a flyer.
+1
1 hr
localized banner
On websites, bandeau = banner so unless there is a specific term in English, I'd go for this.
Lots of the ghits are for localized banners on Internet but I think people would understand what you mean by a '"localized banner" on a billboard
Lots of the ghits are for localized banners on Internet but I think people would understand what you mean by a '"localized banner" on a billboard
Note from asker:
| Wow, thank you, that sounds very plausible! I think I will go for this. Thank you very much :) |
| I was redy to select this one but, unfortunately, localised banners are used in the Internet, as far as I can see, in a slightly different meaning. But thank you for your contribution! |
22 hrs
Verginia Ophof
Belize
Belize
Native in English
Works in field
Belize
Near Native Proficiency in Source langua
Native in: English
Works in: Portuguese to English, Dutch to English, French to English
Related KudoZ points
:
12
Transplanting Banner
The transplanting banner is a space provided on a national advertising element (poster, flyer, press advertisement, Internet banner) allowing the message to be personalized or localized with the mention of a local point of sale.
Example sentence:
The transplanting banner is a space provided on a national advertising element (poster, flyer, press advertisement, Internet banner) allowing the message to be personalized or localized with the mention of a local point of sale.
22 hrs
Lisa Rosengard
United Kingdom
United Kingdom
Native in English
United Kingdom
experienced and well qualified linguist
Native in: English (Variant: UK)
Works in: Spanish to English, English, Spanish, and 3 more.
a banner for advertising
It describes a large banner, or perhaps a billboard, on which publicity advertisements can be prepared and placed in public spots, where they can be easily seen.
(Fr: Ça décrit une bannière grande ou uun panneau d'affichage auquel des annonces publicitaires peuvent être préparés pour être exposés aux certains endroits dehors où ils peuvent être vus du public.)
(Fr: Ça décrit une bannière grande ou uun panneau d'affichage auquel des annonces publicitaires peuvent être préparés pour être exposés aux certains endroits dehors où ils peuvent être vus du public.)
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