Glossary entry

French term or phrase:

board d'intention

English translation:

concept board

Added to glossary by Ian Davies
Aug 15, 2008 12:25
16 yrs ago
1 viewer *
French term

board d'intention

French to English Marketing Advertising / Public Relations
Is this a mood board containing artwork samples, something that ad people might use for a pitch?
"Compte tenu de la forte identité de l’espace scramble, dont l’ambiance est présentée dans les boards d’intention de ANYCOY"
This relates to a brief for corporate catering facilites. The scramble is a type of catering concept if you were wondering!
Proposed translations (English)
4 concept board
Change log

Aug 20, 2008 12:48: Ian Davies changed "Edited KOG entry" from "<a href="/profile/733747">Chris Galtress's</a> old entry - "board d'intention"" to ""concept board""

Proposed translations

6 mins
Selected

concept board

I take "d'intention" to mean the concept that is part of a commercial proposal.
Example sentence:

A form of stimulus material, comprising visual and/or verbal representation of an idea for a product or service, often outlining its attributes and benefits and used to present this idea to participants in research.

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