Glossary entry

English term or phrase:

African languages

English answer:

English, French, Afrikaans

Added to glossary by Carolina Ramirez
Oct 7, 2001 08:42
23 yrs ago
1 viewer *
English term

African languages(need advice)

English Science Linguistics
Hello,

Please forgive my ignorance, but I have a potential job from a client who wishes to target the African market, among others. However, he is not sure which language(s) he should target.

My first guess is Afrikaans for South Africa. But I would apprciate it if you could give me some insight as to the right market/language to target to get the most response. EX. to sell videophones.

Thanks in advance for your input.

Carolina Ramirez
Change log

Apr 9, 2008 02:48: gianfranco changed "Field" from "Other" to "Science" , "Field (specific)" from "(none)" to "Linguistics"

Responses

1 hr
Selected

English, French, Arabic, Portuguese, Afrikaans

It is not completely clear if the client intends to target the African market using local languages or rather using the most common international languages of business.

In the first case the choice would involve very high costs and huge logistic problems, given the large number of languages used.

It would be also very problematic to set the terminology and even the translators for many of such languages.

It is more sensible to produce what appears to be fairly standard marketing literature in the major languages used for business, namely English and French, plus Arabic for North African countries and perhaps even Portuguese and Afrikaans.

It should be sufficient to cover most of the African market.

GM
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4 KudoZ points awarded for this answer. Comment: "thank you"
+3
2 mins

English - without a shadow of a doubt.

Angela
Peer comment(s):

agree Kim Metzger : Absolutely!
5 mins
agree Atacama : English is far more dominant throughout Africa.
10 mins
agree cochrum
11 mins
agree mónica alfonso
22 mins
disagree gianfranco : what about French, Arabic, Portuguese, Afrikaans,Swahili...
1 hr
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14 mins

English & French

English would do for, say, 50% of the continent with French for another 25%. You can also add a little Spanish which would not change the whole setting, though.
If your client wants to target each country in particular he'll have to deal with virtually dozens, if not hundreds, of languages, many of which are quite rare; additionally, even presumably state languages are often spoken by only a certain percentage of the population in each country.
Good luck!
Oleg
Reference:

I've been there

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15 mins

Also French, Portuguese

These languages are spoken in many African countries, but if you had to choose only one I think English would be best.
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37 mins

rosettaproject.org provides the answers country by country

rosettaproject.org provides the answers country by country.

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1 hr

also: Swahili

as an international trade language from ancient times to nowadays
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