Glossary entry (derived from question below)
English term or phrase:
African languages
English answer:
English, French, Afrikaans
English term
African languages(need advice)
Please forgive my ignorance, but I have a potential job from a client who wishes to target the African market, among others. However, he is not sure which language(s) he should target.
My first guess is Afrikaans for South Africa. But I would apprciate it if you could give me some insight as to the right market/language to target to get the most response. EX. to sell videophones.
Thanks in advance for your input.
Carolina Ramirez
Apr 9, 2008 02:48: gianfranco changed "Field" from "Other" to "Science" , "Field (specific)" from "(none)" to "Linguistics"
Responses
English, French, Arabic, Portuguese, Afrikaans
In the first case the choice would involve very high costs and huge logistic problems, given the large number of languages used.
It would be also very problematic to set the terminology and even the translators for many of such languages.
It is more sensible to produce what appears to be fairly standard marketing literature in the major languages used for business, namely English and French, plus Arabic for North African countries and perhaps even Portuguese and Afrikaans.
It should be sufficient to cover most of the African market.
GM
English - without a shadow of a doubt.
agree |
Kim Metzger
: Absolutely!
5 mins
|
agree |
Atacama
: English is far more dominant throughout Africa.
10 mins
|
agree |
cochrum
11 mins
|
agree |
mónica alfonso
22 mins
|
disagree |
gianfranco
: what about French, Arabic, Portuguese, Afrikaans,Swahili...
1 hr
|
English & French
If your client wants to target each country in particular he'll have to deal with virtually dozens, if not hundreds, of languages, many of which are quite rare; additionally, even presumably state languages are often spoken by only a certain percentage of the population in each country.
Good luck!
Oleg
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