Glossary entry

English term or phrase:

footprint

English answer:

presence as an entity in a particular market SEE EXPLANTION BELOW

Added to glossary by Nadia Ayoub
Jun 24, 2010 12:18
14 yrs ago
36 viewers *
English term

footprint

English Marketing Business/Commerce (general)
"Our flexible workplace solutions will give rapidly accelerating businesses and start-ups the support they need to expand, as well as an instant footprint for international corporations.”

What does "footprint" stand for in this context?

Thank you for your help!

Responses

+8
31 mins
Selected

presence as an entity in a particular market SEE EXPLANTION BELOW

First, let me restate the sentence:

The workplace solutitionS are good both for "rapidly accelerating businesses and start-ups" and also will provide an "instant footprint for international corporations.”

Here are some examples of this type of use:

This is important because Bear Stearns is perpetually bandied about as a takeover target for a larger bank seeking an instant footprint on Wall Street.
http://money.cnn.com/2008/01/08/news/companies/stearns_cayne...


The acquisition gave Canaccord an instant footprint in the U.S. which it monetized extremely well when pitching for IPO mandates for Canadian companies. Canaccord also has a good European presence and has successfully listed numerous Canadian companies on the AIM Exchange.

Read more: http://business.financialpost.com/tag/venture-capital/#ixzz0...

The above examples demonstrate one way for corporations to quickly (or instantly) a particular market. The instant workplace is being promoted in your text as another way to quickly (or instantly) set up an office in a new market.
Peer comment(s):

agree Mark Nathan : good answer
23 mins
Thank you Mark.
agree Joyce A : Yes, it is a good answer.
23 mins
Thank you Joyce.
agree eski : Perfect; I'd say! eski
26 mins
Thanks eski.
agree John Detre
1 hr
Thanks John.
agree Jutta Scherer
1 hr
Thanks Jutta.
agree Rolf Keiser
3 hrs
Thanks Goldcoaster.
agree Ildiko Santana
12 hrs
Thanks ildiko.
agree Anna Herbst : Very well put.
1 day 19 hrs
Thank you Anna.
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4 KudoZ points awarded for this answer. Comment: "Many thanks Stephanie!"
4 mins

(wegweisende) Fährte

vermutlich
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5 mins

a means for international corporations to find them (track them down)

A way to find them through the "trail" created by these workplace solutions.
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16 mins

foothold/presence

I understand footprint here as the amount of ground you occupy. Maybe it was meant to be "foothold" - sounds better with "instant".
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