Glossary entry

English term or phrase:

relevant market

English answer:

relevant market

Added to glossary by dovo
Aug 26, 2001 03:34
23 yrs ago
English term

relevant market

English Bus/Financial
economics term;
no context
I need an explanation not translation!HELP

Responses

+1
8 mins
Selected

As I understand it from my translating experience:

The \"relevant\" market you refer to means that in which a company operates: its specific sector.
If you make gears, your relevant market will be that which requires gears.
If you make perfume, your relevant market is perfume users.
Does this sound too simplistic?
It is not really a difficult concept but unless you encounter the reality of it most people don\'t stop to think that of course you have to aim to sell where your defined customer is.
Angela

Peer comment(s):

agree Francesco D'Alessandro
39 mins
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4 KudoZ points awarded for this answer. Comment: "Thank you very much! The explanation really helped me. DOVO"
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