For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. (Disruptive Advertising)

While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. (PPC Hero)

Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. (AdRoll)