Glossary entry

English term or phrase:

benchmark wave

Spanish translation:

tendencia de referencia

Added to glossary by Eugenia Ibarrola
Mar 26, 2007 14:35
17 yrs ago
1 viewer *
English term

benchmark wave

English to Spanish Marketing Surveying questionnaires, products, customer, age group, opinions
This is a survey about the products of a brand of candies. The term appears only in the title of the questionnaire, so this is the only context I have:

Hispanic Brand Tracker (Benchmark Wave) Questionnaire Last Revised 03/23/07

I know that "benchmark" can be translated as "punto/marca de referencia", etc. but the point is that I can't find it together with the term "wave".
Any suggestion?

Many thanks!

Proposed translations

+1
48 mins
Selected

tendencia de referencia

marketing terminology
Peer comment(s):

agree Victoria Frazier
1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Ésa palabra era exactamente lo que buscaba... ¡muchas gracias, Enrique!"
4 mins

racha/serie de referencia

+++++
Something went wrong...
26 mins

movimiento/oleada de referencias

,
Something went wrong...
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