Glossary entry

English term or phrase:

roadblock (for internet browsing)

Spanish translation:

avisos multiples

Added to glossary by Eugenia Noriega (X)
Feb 4, 2010 22:38
14 yrs ago
6 viewers *
English term

roadblock (for internet browsing)

English to Spanish Marketing Advertising / Public Relations
Regarding digital media:

MSN Sports homepage roadblock (12/7)

That's all the context I have.
Thanks!

Discussion

Eugenia Noriega (X) (asker) Feb 7, 2010:
Thank you so much for all the help, I suppose it was meant to be February 7, but the numbers on the text were 12/7 (the original text had a few typos).
Melina Cazabat Feb 4, 2010:
Definition and Example Not sure about the translation. But here's a definition:
"If you want to make a much bigger splash online, try this new banner technique used by national advertisers: Tell your local rep at the media Website that you want to do a Homepage Roadblock next time you have a major sale. This is where you purchase all of the banners available on the home page and you have 100 percent ‘share of voice’ on the page." from
www.dealermark.com/.../1224-try-this-its-cool-homepage-road...

Also, click here for an example in pdf:
www.google.com/adwords/select/success/stories/sportsillustr...

Hope it helps!
Taña Dalglish Feb 4, 2010:
@ Eugenia Is it 12/7 or February 7?
http://www.odysseyownersclub.com/forums/showthread.php?p=215...
Our newest Accord Crosstour spot, ?Squirrel,' is intended to leverage media's largest stage to announce Honda's newest entry into the world of next-generation, sporty, crossover vehicles," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.

Reaching beyond the Super Bowl game, Honda's "Squirrel" spot will be featured on the following Web sites:


MSN home-page takeover on Sat., Feb.6?Sun., Feb. 7
Fox Sports home-page roadblock on Sun., Feb. 7
YouTube masthead on Mon., Feb. 8

Proposed translations

+1
48 mins
Selected

avisos multiples

A roadblock ad is a trafficking function allowing an advertiser to own 100% of the ad spaces on a single page of a publisher’s site.

Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels.

One of the notable new features provides for running of roadblock or companion ad campaigns. Many publishers require multiple ad zones to display matching campaigns from the same advertiser at the same time. The upgraded version allows users to not only select the campaigns that should be roadblocked but also the specific page zones where they will be roadblocked.

Read more: http://www.adoperationsonline.com/2008/02/25/advertserve-and...
Peer comment(s):

agree Tomás Cano Binder, BA, CT : En efecto. Aquí en España diríamos más «anuncios simultáneos». Aquí una definición interesante: http://comercioelectronicoufv.wikispaces.com/Roadblock
845 days
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4 KudoZ points awarded for this answer. Comment: "Gracias!"
-1
11 mins

bloqueo

la página principal de Deportes MSN está (fue, estará) bloqueada...
Mi sugerencia.
Peer comment(s):

disagree Tomás Cano Binder, BA, CT : Como bien dice quien hizo la pregunta, este «road block» es la aparición simultánea de un mismo anuncio en diversas partes de un sitio web o en diversos medios al mismo tiempo.
845 days
Something went wrong...
-1
15 mins

bloqueo (a la navegación por internet)

Bloqueo a la página de Deportes..
Yo lo diría así.


http://social.technet.microsoft.com › ... › General
Peer comment(s):

disagree Tomás Cano Binder, BA, CT : Disculpas. Véase el comentario a los otros compañeros.
845 days
Something went wrong...
-1
1 day 5 hrs

Bloqueo de hipervínculos/ligas

Eugenia, pero qué placer verte por aquí mujer!

Es mi opinión, que se acompaña por un beso y un abrazo

Juan

Note from asker:
¡En verdad qué lindo encontrarte por acá! Y muchas gracias por la sugerencia, aunque al final parece que, en efecto, el "roadblock" se refiere a que todos los anuncios en una página de internet le pertenezcan al mismo anunciante... PD: Jamás te habría reconocido en esa foto! Un beso y un abrazo también para ti.
Peer comment(s):

disagree Tomás Cano Binder, BA, CT : En efecto, como bien dice quien hizo la pregunta, este «road block» es la aparición simultánea de un mismo anuncio en diversas partes de un sitio web o en diversos medios al mismo tiempo.
844 days
Something went wrong...
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