Sep 23, 2009 17:57
14 yrs ago
English term

astroturfing

GBK English to Slovenian Social Sciences Government / Politics
Definition from Mousetrap Media Ltd:
A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.
Example sentences:
Remember, when the grassroots are being led by the elite it's not "astroturfing": it's community organizing. (The Jawa Report)
What companies rarely realize, however, is that astroturfing is a myth, one which I've never heard of working to do anything except unravel companies’ reputations. (Ryan Block)
While the term astroturfing goes back to the mid-1980s, the practice began many more years ago. (Guardian News and Media Limited)
Change log

Sep 23, 2009 17:24: changed "Kudoz queue" from "In queue" to "Public"

Sep 23, 2009 17:57: changed "Stage" from "Preparation" to "Submission"

Sep 26, 2009 19:02: changed "Stage" from "Submission" to "Selection"

Proposed translations

3 days 1 hr

objavljanje lažnih mnenj kupcev, znanstvenikov itd.

Definition from agencijanet:
Podjetje bo zaradi objavljanja lažnih mnenj kupcev, prakse, poznane pod imenom “astroturfing“, plačalo 300.000 USD kazni.
Example sentences:
Podjetje bo zaradi objavljanja lažnih mnenj kupcev, prakse, poznane pod imenom “ astroturfing “, plačalo 300.000 USD kazni. (urlfan)
Peer comment(s):

agree puha
9 days
disagree FHvastija : The translation is valid for some cases of astroturfing but too narrow to capture the concept.
27 days
Something went wrong...
30 days

Zavajajoče potvarjanje javne podpore

Definition from own experience or research:
Zavajajoče potvarjanje javne podpore, imenovano tudi astroturfing je satiričen izraz, ki izhaja iz pojma grass roots movement.<br /><br />Slednji opisuje spontano podporo javnosti določeni družbeni dejavnosti ali vrednoti, hi nastane in raste samostojno. Astroturf je umetna trava, ki se uporablja kot podlaga v ameriškem nogometu in občasno tenisu.<br /><br />Astroturfing torej omenja umetno ponarejeno spontano javno podporo, kot se je začela pojavljati v ZDA, kjer medijske korporacije pogosto zastopajo enostranske politične interese.
Example sentences:
Nastanek te organizacije je tipičen primer »astroturf kampanje« - torej lažnega, samo na prvi pogled izvirnega gibanja, ki je oblikovano od zunaj, za marketing določene ideje. (Tednik Mladina)
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search