English term
surround session
Although a surround session actually continues until the user leaves the site, NYTimes.com said it plans to package and sell sessions using a minimum of five pages' worth of ads. (Incisive Interactive Marketing LLC)
The focus of Surround Sessions is to expose a user to the messaging of an exclusive advertiser for an extended period of time, in an effort to improve advertising efficiency. (Dynamic Logic Inc.)
A surround session is "triggered" when the user hits an agreed page, and then for the next 6-8 pages that user sees only advertising from one advertiser. (The Guardian)
4 | Sprievodná reklama ´Surround Session´ |
Anton Šaliga
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3 | Doprovodná relácia |
Jan Kolesar
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Mar 29, 2010 13:41: changed "Kudoz queue" from "In queue" to "Public"
Mar 29, 2010 13:58: changed "Stage" from "Preparation" to "Submission"
Apr 1, 2010 15:02: changed "Stage" from "Submission" to "Selection"
Apr 28, 2010 14:58:
May 28, 2010 14:57:
Proposed translations
Doprovodná relácia
Zaručovaný počet prezretí stránky počas doprovodnej relácie závisí od toho, čo si návštevník praje kúpiť a tiež od toho, čo je inzerent schopný ponúknuť. (Wikipedia)
Sprievodná reklama ´Surround Session´
The process, known as "surround sessions," involve a user receiving ads from a single advertiser, for the entire duration of their visit to the NYTimes.com site. (clikz.com)
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