Glossary entry (derived from question below)
English term or phrase:
ad exchanges
Serbian translation:
platforme za kupovinu i prodaju oglasnog prostora na internetu
Added to glossary by
Bogdan Petrovic
Jul 17, 2014 10:34
10 yrs ago
3 viewers *
English term
ad exchanges
English to Serbian
Marketing
Advertising / Public Relations
marketing tools
Audience on demand is an agency trade desk that provides SMG with the ability to buy premium inventory across multiple ad exchanges, in real time, using data to identify specific audiences for any given campaign.
Proposed translations
(Serbian)
| 4 | platforme za kupovinu i prodaju oglasnog prostora na internetu |
Gordana Sujdovic
|
| 4 | razmena oglasa |
Milena Taylor
|
| 4 | berza oglasnog prostora |
Daryo
|
Change log
Jul 17, 2014 10:34: changed "Kudoz queue" from "In queue" to "Public"
Proposed translations
10 hrs
Gordana Sujdovic
Serbia
Serbia
Native in Serbian
Serbia
English to Serbian/Croatian/Bosnian&vv
Native in: Serbian
Works in: English to Serbian, Serbian to English, English to Croatian, and 7 more.
Related KudoZ points
:
4
Selected
platforme za kupovinu i prodaju oglasnog prostora na internetu
platforme za kupovinu i prodaju onlajn oglasnog prostora
Ad Exchanges - Just like a stock exchange, ad exchanges serve as an open online advertising market for buyers (publishers) and sellers (advertisers) to connect. Search advertising has captured a lot of the growth in digital advertising in the past decade fueling the development of search engines. While ruling the search engine market in many countries, Google acquired ad exchange DoubleClick, which rapidly became the biggest player amongst real-time ad networks.
http://www.kbridge.org/en/online-advertising-explained-dmps-...
en.wikipedia.org/wiki/Ad_exchange
An ad exchange is a technology platform that facilitate the bidded buying and selling of ... Second generation ad exchanges include OpenX and AppNexus.
Ad Exchanges – Platforme za kupovinu i prodaju oglasnog prostora
Kao razultat povećanja efekata i cene prodaje preostalog prostora za oglašavanje za vlasnike online medija, a sa druge strane mnogo transparentniji proces kupovine impresija prema konkretnim potrebama oglašivača, 2008. g. pojavile su se značajne platforme za kupovinu i prodaju online oglasnog prostora – Ad Exchanges.
http://www.draganvaragic.com/blog/display-oglasavanje-advert...
Ad Exchanges - Just like a stock exchange, ad exchanges serve as an open online advertising market for buyers (publishers) and sellers (advertisers) to connect. Search advertising has captured a lot of the growth in digital advertising in the past decade fueling the development of search engines. While ruling the search engine market in many countries, Google acquired ad exchange DoubleClick, which rapidly became the biggest player amongst real-time ad networks.
http://www.kbridge.org/en/online-advertising-explained-dmps-...
en.wikipedia.org/wiki/Ad_exchange
An ad exchange is a technology platform that facilitate the bidded buying and selling of ... Second generation ad exchanges include OpenX and AppNexus.
Ad Exchanges – Platforme za kupovinu i prodaju oglasnog prostora
Kao razultat povećanja efekata i cene prodaje preostalog prostora za oglašavanje za vlasnike online medija, a sa druge strane mnogo transparentniji proces kupovine impresija prema konkretnim potrebama oglašivača, 2008. g. pojavile su se značajne platforme za kupovinu i prodaju online oglasnog prostora – Ad Exchanges.
http://www.draganvaragic.com/blog/display-oglasavanje-advert...
4 KudoZ points awarded for this answer.
Comment: "Hvala!"
24 mins
Milena Taylor
Serbia
Serbia
Native in Serbian
Works in field
Serbia
Business-Marketing-IT-Media-Localization
Native in: Serbian (Variant: Cyrillic and Latin) 
, Serbo-Croat
Works in: English to Serbian, Serbian to English
Related KudoZ points
:
68
razmena oglasa
An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[1] and by advertising trade publications such as Advertising Age.[2]
The major ad exchanges include:
AdECN,[3] which is owned and was purchased by Microsoft in August, 2007 but may have recently been closed down;
Right Media,[4] which is owned and was purchased by Yahoo! in April 2007;
DoubleClick Ad Exchange, which is owned by DoubleClick,[5] a Google subsidiary purchased in May 2007;
Second generation ad exchanges include OpenX and AppNexus.
Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide.
http://en.wikipedia.org/wiki/Ad_exchange
The major ad exchanges include:
AdECN,[3] which is owned and was purchased by Microsoft in August, 2007 but may have recently been closed down;
Right Media,[4] which is owned and was purchased by Yahoo! in April 2007;
DoubleClick Ad Exchange, which is owned by DoubleClick,[5] a Google subsidiary purchased in May 2007;
Second generation ad exchanges include OpenX and AppNexus.
Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide.
http://en.wikipedia.org/wiki/Ad_exchange
Example sentence:
Razmena oglasa : O mogućavaju oglašivačima da ponovo naciljaju oglase nakon što su ih korisnici već pretražili
20 hrs
English term (edited):
ad exchange
berza oglasnog prostora
po analogiji s drugim berzama
"the bidded buying and selling of"= definicija bilo koje berze: kupovina i prodaja putem nadmetanja
"... An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. ..."
http://en.wikipedia.org/wiki/Ad_exchange
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Note added at 2 days1 hr (2014-07-19 12:29:25 GMT)
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berza onlajn oglasnog prostora
"the bidded buying and selling of"= definicija bilo koje berze: kupovina i prodaja putem nadmetanja
"... An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. ..."
http://en.wikipedia.org/wiki/Ad_exchange
--------------------------------------------------
Note added at 2 days1 hr (2014-07-19 12:29:25 GMT)
--------------------------------------------------
berza onlajn oglasnog prostora
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