Glossary entry (derived from question below)
English term or phrase:
Cost per Thousand
Serbian translation:
Cena po hiljadu prikaza (CPM / CPT)
Added to glossary by
Bogdan Petrovic
Jul 15, 2014 13:51
10 yrs ago
English term
Cost per Thousand
English to Serbian
Marketing
Advertising / Public Relations
agreement on media agency
• The Agency guarantees aggregate media cost reductions of between eight and ten percent (8% to 10%) versus 2013 as hard cash savings and incremental to media deflation and irrespective of media inflation rates agreed between both Parties.
• This component is best defined as unit price reduction, irrespective of inflation.
o TV – Cost per Rating Point (CPP) per channel
o Print – Cost per Insertion per title per format (CPI)
o OOH- Cost per Package per location per format (CPP)
o Radio – Cost per Rating Point per station (CPP)
o Digital – Cost per Thousand (CPM) / Cost per Click (CPC)/Cost Per Acquisition (CPA) per site per format
• This component is best defined as unit price reduction, irrespective of inflation.
o TV – Cost per Rating Point (CPP) per channel
o Print – Cost per Insertion per title per format (CPI)
o OOH- Cost per Package per location per format (CPP)
o Radio – Cost per Rating Point per station (CPP)
o Digital – Cost per Thousand (CPM) / Cost per Click (CPC)/Cost Per Acquisition (CPA) per site per format
Proposed translations
(Serbian)
5 +2 | Cena po hiljadu prikaza (CPM / CPT) |
Maja Stojanović
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Proposed translations
+2
36 mins
Selected
Cena po hiljadu prikaza (CPM / CPT)
Cost Per Thousand (CPM / CPT) je mera za kolicinu novca koju oglašivac placa za 1000 prikaza njegovog oglasa na odredenoj oglašivackoj mreži i istovremeno je nacin kupovine oglasa.
Reference:
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Comment: "Hvala!"
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