Glossary entry

English term or phrase:

Cost per Thousand

Serbian translation:

Cena po hiljadu prikaza (CPM / CPT)

Added to glossary by Bogdan Petrovic
Jul 15, 2014 13:51
10 yrs ago
English term

Cost per Thousand

English to Serbian Marketing Advertising / Public Relations agreement on media agency
• The Agency guarantees aggregate media cost reductions of between eight and ten percent (8% to 10%) versus 2013 as hard cash savings and incremental to media deflation and irrespective of media inflation rates agreed between both Parties.

• This component is best defined as unit price reduction, irrespective of inflation.
o TV – Cost per Rating Point (CPP) per channel
o Print – Cost per Insertion per title per format (CPI)
o OOH- Cost per Package per location per format (CPP)
o Radio – Cost per Rating Point per station (CPP)
o Digital – Cost per Thousand (CPM) / Cost per Click (CPC)/Cost Per Acquisition (CPA) per site per format
Proposed translations (Serbian)
5 +2 Cena po hiljadu prikaza (CPM / CPT)

Proposed translations

+2
36 mins
Selected

Cena po hiljadu prikaza (CPM / CPT)

Cost Per Thousand (CPM / CPT) je mera za kolicinu novca koju oglašivac placa za 1000 prikaza njegovog oglasa na odredenoj oglašivackoj mreži i istovremeno je nacin kupovine oglasa.
Peer comment(s):

agree Daryo : kuke i kvake na c s z itd?
11 hrs
Hvala!
agree Daniela Slankamenac
1 day 7 hrs
Hvala!
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4 KudoZ points awarded for this answer. Comment: "Hvala!"
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