English to Russian Marketing Business/Commerce (general) выставки

Вот текст, в котором сам термин объяснен исчерпывающе.

Trade show outboarding does not mean strapping an outboard motor to your trade show boat, er… booth, nor does the phrase have anything at all to do with outboard motors or engines. Rather, trade show outboarding is done by trade show outboarders (also referred to as trade show parasites and not to be confused with the previously mentioned trade show zombies) and refers to companies that don’t pay for a trade show exhibit booth space, but instead rent a room in a nearby hotel and set up their “offsite” or “outboard” trade show booth in their hotel room or suite

Я, конечно, могу перевести описательно, но может у кого есть идеи получше?