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"So you've got to change your strategy, too. You can only do that by knowing what's going oneverywhere else, and then knowing how to interpret, adapt, and transactionally extrapolatewhat it all means to your business - and I don't know a lot of people who know how to dothat."


"As with the Realtors I mentioned before, you need to see yourself as more than just anothercommodity. You need to see the value, and uniqueness, and improved outcome that you will get inthe process. You need to learn to live in the future transactionally, to see the real effect you have onpeople."