English term
martech
By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. (ClickRain)
Martech is a marketing enabler that should be used with caution and care. (ConstructDigital)
But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" (MartechAllience)
| 4 +1 | マーテック（MarTech） |
Ryoko Yamazaki
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Dec 27, 2019 15:43: changed "Kudoz queue" from "In queue" to "Public"
Dec 27, 2019 15:47: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"
Dec 27, 2019 15:56: changed "Stage" from "Preparation" to "Submission"
Dec 30, 2019 16:56: changed "Stage" from "Submission" to "Selection"
Feb 11, 2020 09:54:
Feb 11, 2020 10:54:
Feb 27, 2020 21:54:
Proposed translations
マーテック（MarTech）
マーテックは、「企業のマーケティング活動のパーソナライズ」「顧客理解」「プロセスの自動化」「一連の活動の最適化」に役立ちます。 (AQUENT)
Scott Brinkerが2011年にMarTech（マーテック）市場で150のソリューションを特定し、そのランドスケープを追い続けて以来、テクノロジーはとどまることなく成長し続けています。 (MarketingCampus)
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