English to Italian Marketing IT (Information Technology)

The new [BRAND NAME] techbug is featured on [BRAND NAME] packaging.
It will eventually be featured on all [BRAND NAME] family product packaging as the brand transitions to refreshed packaging graphics across the entire line (targeted for 2017).
The key point of the techbug is facilitating the communication/memorization of the [BRAND NAME] unique competitive advantage.

This is from a marketing text.

What is a techbug here?

Thank you.