Non-PRO English to Greek Social Sciences Media / Multimedia

Audience studies show that what people want most are stories of natural or human-made disasters, unusual weather fluctuations, wars and terrorism and perhaps a dose of titillation and trivia. This is sad indeed but why should journalism ignore its audiences? What is the big deal if the media disregard their audiences' interests and thus put at risk their economic existence? The media, as Altmeppen put it, cannot take the liberty not to be a business.