English to French Other Printing & Publishing Édition et marketing

Auriez-vous un équivalent pour « cover copy ». Je pense à « texte de présentation », mais je me demandais s'il existait un terme plus précis.

Voici le contexte :

Optimizing Cover Copy for Discoverability

Cover copy has always been a key marketing tool for publishers. It is often the first thing consumers will consult when browsing titles. Good cover copy can mean the difference between a sale and no sale – so it’s important to get it right. Publishers spend many hours writing, revising and perfecting their cover copy—and yet, few take the opportunity to revisit, tweak and update their cover copy once it has been finalized. According to Jenny Bullough, the key to getting the most out of the cover copy is to adopt a fluid mindset, a topic she explored at length in BISG’s webinar Optimizing Cover Copy for Discoverability. Forget the convention of uniform cover copy across all editions and platforms, advised Bullough. Instead, publishers should be proactive about refining, reviewing, refreshing, and customizing their cover copy for online discovery before, during, and after publication.

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Le texte parle ensuite de « Placeholder copy », de « preliminary copy » et de « final copy ».

Merci d'avance pour votre aide! :)