English to French Tech/Engineering Printing & Publishing

It is being presumed that the market will see substantial consolidation. This process will be driven by the already existing technological and economic competitive edge China’s digital signage giants have attained. The absolute number 1 on the Chinese digital signage market is Focus Media. The success of Focus Media in China is pre-programmed. Focus Media operates digital signage primarily in buildings (office complexes, hotels, residential buildings, in elevators, etc.). Given that Focus Media cooperates with privately owned companies in the segments, the approval process has been streamlined. The fact that content is being distributed on DVDs by a bicycle fleet did not only simplify government approval processes, but has also kept costs at a minimum. By the end of 2007, Focus Media operated approx. 96,000 LCD displays in its commercial network, about 44,000 LCD displays in its in store network and 170,000 in or just outside of elevators. The network reaches 90 cities in China. The company also has installed 200 outdoor LED billboards in Shanghai. Focus Media has also established itself optimally from an economical standpoint. Since its IPO at the NASDAQ in 2005, Focus Media’s great successes have made it one of China’s flagship companies. Focus Media is said to be an extremely well networked company – its success also translates into success for China.