May 30, 2014 12:58
10 yrs ago
2 viewers *
English term
value segment
English to French
Marketing
Marketing
Sales
Hello everyone,
Here's the entire sentence:
"% customers who purchased a specific machine by ***Value segment upgrade-stable-downgrade*** 12 months after the promotion"
The expression between *** is causing me some trouble. I know value segment but don't understand how it is being used right there.
Thanks !
Here's the entire sentence:
"% customers who purchased a specific machine by ***Value segment upgrade-stable-downgrade*** 12 months after the promotion"
The expression between *** is causing me some trouble. I know value segment but don't understand how it is being used right there.
Thanks !
Proposed translations
(French)
| 4 +2 | segment de valeur |
FX Fraipont (X)
|
| 4 +1 | gamme |
Aurore Vuillet
|
Proposed translations
+2
1 hr
Selected
segment de valeur
"Chapitre 6 - La fréquentation des points de vente ... - HAL
http://hal.archives-ouvertes.fr/.../frequentation_economica_... this page
by P Volle - 2000 - Cited by 3 - Related articles
Enfin, l'étude [C] montre que le marketing promotionnel du point de vente .... Graphique 2 - Répartition du nombre de visites, pour chaque segment de valeur."
Pourcentage des acheteurs qui 12 mois après la promotion "upgrade" (achètent plus cher) "stable" (statu quo) et "downgrade" (achètent moins cher), IMO
http://hal.archives-ouvertes.fr/.../frequentation_economica_... this page
by P Volle - 2000 - Cited by 3 - Related articles
Enfin, l'étude [C] montre que le marketing promotionnel du point de vente .... Graphique 2 - Répartition du nombre de visites, pour chaque segment de valeur."
Pourcentage des acheteurs qui 12 mois après la promotion "upgrade" (achètent plus cher) "stable" (statu quo) et "downgrade" (achètent moins cher), IMO
4 KudoZ points awarded for this answer.
Comment: "MErci!"
+1
20 hrs
Aurore Vuillet
France
France
Native in French
Specializes in field
France
Marketing & Tourism
Native in: French (Variant: Standard-France) 
, Spanish (Variant: Latin American)
Works in: English to French, Spanish to French
gamme
L'expression se traduirait comme cela : l'orientation (ou l'évolution) vers une gamme plus chère, similaire ou moins chère
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