Dec 6, 2019 17:57
4 yrs ago
1 viewer *
English term

clickbait

GBK English to Estonian Social Sciences Journalism
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.
Example sentences:
All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. (France24)
This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. (The New York Times)
I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. (Belleville News-Democrat)
Proposed translations (Estonian)
4 +2 klõpsusööt
Change log

Dec 6, 2019 17:23: changed "Kudoz queue" from "In queue" to "Public"

Dec 6, 2019 17:24: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"

Dec 6, 2019 17:57: changed "Stage" from "Preparation" to "Submission"

Dec 9, 2019 18:55: changed "Stage" from "Submission" to "Completion"

Proposed translations

+2
23 mins
Selected

klõpsusööt

Definition from Wikipedia:
Klõpsusööt (ka klikisööt) on üks eksitava reklaami vorme. Selleks kasutatakse kas hüperlingi teksti või pisipildiga hüperlinki, mille eesmärk on tähelepanu tõmmata ja kasutajaid linki avama ahvatleda. Klikisöödaga soovitakse, et kasutajad loeksid, vaataksid või kuulaksid lingitud online-sisu, mis on oma olemuselt petlik, tavaliselt sensatsiooniline või eksitav.
Example sentences:
Digitaalsed platvormid parandasid kontrolli reklaami paigutamise üle, et piirata pahatahtlikult klõpsusööta kasutavate väärinfo postitajate reklaamitulusid. (Euroopa Komisjon)
Google, Facebook ja Twitter teatasid, et paranenud on kontroll reklaami paigutamise üle, et piirata klõpsusööta pahatahtlikult kasutavate väärinfo levitajate reklaamitulusid. (Euroopa Komisjoni esindus Eestis)
klõpsusööt - veebilehele ta klõpsutuste arvu suurendamiseks pandud link, mille sihtkoht ei tarvitse sinna siirdujale huvi pakkuda (AKIT - Andmekaitse ja infoturbe leksikon)
Peer comment(s):

agree Lennart Luhtaru
11 mins
agree Kaspar Müürsepp
51 mins
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4 KudoZ points awarded for this answer.
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