Glossary entry (derived from question below)
English term or phrase:
marketing collateral
Dutch translation:
marketingmateriaal
Added to glossary by
Katrien De Clercq
Oct 13, 2009 14:53
15 yrs ago
English term
marketing collateral
English to Dutch
Law/Patents
Law (general)
advocatenkantoren
Het is waarschijnlijk wel duidelijk dat ik het niet gewoon ben om dergelijke teksten te vertalen ;-)
"To build and maintain awareness of their firm’s expertise, law firms are producing marketing collateral that is available for clients who visit the office." Ik dacht dat dit iets betekende als het broodnodige marketingmateriaal, maar ben hier niet zeker van...
"To build and maintain awareness of their firm’s expertise, law firms are producing marketing collateral that is available for clients who visit the office." Ik dacht dat dit iets betekende als het broodnodige marketingmateriaal, maar ben hier niet zeker van...
Proposed translations
(Dutch)
5 +4 | maketingmateriaal | Harris Couwenberg |
References
marketing collateral | Kitty Brussaard |
Proposed translations
+4
13 mins
Selected
maketingmateriaal
yeppers
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Comment: "Bedankt!"
Reference comments
6 hrs
Reference:
marketing collateral
Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand.
The production of marketing collateral is important in any business' marketing communication plan.
Common examples include:
Sales brochures and other printed product information
Posters and signs
Visual aids used in sales presentations
Web content
Sales scripts
Demonstration scripts
Product data sheets
Product white papers
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
http://en.wikipedia.org/wiki/Marketing_collateral
The production of marketing collateral is important in any business' marketing communication plan.
Common examples include:
Sales brochures and other printed product information
Posters and signs
Visual aids used in sales presentations
Web content
Sales scripts
Demonstration scripts
Product data sheets
Product white papers
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
http://en.wikipedia.org/wiki/Marketing_collateral
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