Glossary entry

English term or phrase:

market segmentation

Croatian translation:

segmentacija tržišta

Dec 16, 2009 15:56
14 yrs ago
English term

market segmentation

GBK English to Croatian Bus/Financial Marketing
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Proposed translations (Croatian)
4 +2 segmentacija tržišta
Change log

Dec 16, 2009 15:11: changed "Kudoz queue" from "In queue" to "Public"

Dec 16, 2009 15:56: changed "Stage" from "Preparation" to "Submission"

Dec 19, 2009 16:56: changed "Stage" from "Submission" to "Selection"

Dec 19, 2009 21:54: changed "Stage" from "Selection" to "Completion"

Discussion

Romina Prvonožec Dec 17, 2009:
segmentacija tržišta

Proposed translations

+2
3 days 1 hr
Selected

segmentacija tržišta

Definition from limun.hr:
Segmentacija tržišta (engl. market segmentation, njem. Marktsegmentierung) je razdioba tržišta na skupine potrošača koje vezuju određene zajedničke značajke, odnosno koje pokazuju stanovite sličnosti u svom ponašanju.
Example sentences:
Segmentacija tržišta omogućava da se odredi ciljno tržište i na pravi način zadovolje zahtjevi tržišta. Konkretno, segmentacija tržišta predstavlja postupak podjele tržišta u različite grupe kupaca (korisnika) koji bi mogli zahtjevati posebne proizvode ili usluge. (Poslovni forum)
Segmentacija tržišta se radi zbog razumijevanja tržišta kao i odabira segmenta tržišta kojem želimo prodavati naše proizvode, tj. skupini osoba ili poduzeća prema kojima se kreira marketinški splet (proizvod, cijena, distribucija i promocija). (Hrvatski centar za poljoprivredni market)
Note from asker:
Vidim da je već ispravljeno! Pozdrav!
Peer comment(s):

agree I H : još ako se može naknadno ispraviti osnovni prijevod, kako je navedeno u objašnjenju!
0 min
Sva sreća da sam ispravila prije jer nakon što netko da komentar, više se ne može ispravljati. Ovo je bio lapsus calami. U svakom slučaju, hvala!
agree bonafide1313
3 hrs
Hvala, bonafide!
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4 KudoZ points awarded for this answer.
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