Glossary entry

English term or phrase:

Image advertising

Arabic translation:

ترويج المفهوم، الترويج الرمزي، الترويج الانطباعي

Added to glossary by Fuad Yahya
Feb 4, 2003 08:30
21 yrs ago
English term

Image advertising

English to Arabic Marketing Advertising / Public Relations
: Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Commonly used for differentiating brands of parity products (e.g., "This is a woman's cigarette"). .
Change log

Jan 30, 2006 22:20: Fuad Yahya changed "Field" from "Other" to "Marketing" , "Field (write-in)" from "Advertising" to "(none)"

Jan 30, 2006 22:20: Fuad Yahya changed "Level" from "Non-PRO" to "PRO"

Proposed translations

+4
12 mins
Selected

ترويج فكرة (مفهوم) المنتج

1-ترويج فكرة (مفهوم) المنتج
2- الترويج الرمزي
3- الترويج الانطباعي: أي إعطاء صورة انطباعية عن المنتج

Peer comment(s):

agree Sami Khamou
2 hrs
agree Awad Balaish
5 hrs
agree muhammad turman
1 day 7 hrs
agree AhmedAMS
330 days
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks all."
+2
22 mins

الإعلان المصور

الإعلان المصور (بواسطة الصور)
Peer comment(s):

agree sarsam (X)
1 day 8 hrs
agree Saleh Ayyub
5 days
Something went wrong...
+1
5 hrs

ترويج انطباعي

The promotion is directed at people's perception or impression of the product.


Fuad

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Note added at 2003-02-04 14:41:16 (GMT)
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أو دعاية انطباعية

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Note added at 2003-02-05 01:22:52 (GMT)
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Notice that the issue here has nothing to do with the use of pictures. It may or may not used pictures. The point of this kind of advertising is to influence consumers\' perception or impression (or \"image\") of the product. \"Image\" here does not mean \"picture.\" It means mental image or conception. In other words, it is related to تصور, not to صورة or صور
Peer comment(s):

agree AhmedAMS
329 days
Something went wrong...
8 hrs

الدعاية باستعمال صورة مميزة

أو

الإعلان بواسطة رسم مميز


HTH

Dikran
Something went wrong...
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