Glossary entry (derived from question below)
English term or phrase:
blue ocean strategy
Albanian translation:
strategjia e oqeanit blu
Added to glossary by
Mirela Lluka
Jun 22, 2020 00:55
4 yrs ago
5 viewers *
English term
blue ocean strategy
GBK
English to Albanian
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Albanian)
4 +2 | strategjia e oqeanit blu | Mirela Lluka |
Change log
Jun 19, 2020 00:16: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:56: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:58: changed "Stage" from "Submission" to "Completion"
Jun 25, 2020 06:59: Mirela Lluka Created KOG entry
Proposed translations
+2
5 hrs
Selected
strategjia e oqeanit blu
Definition from
taprun.com:
Strategjia e Oqeanit Blu është një teori e zhvilluar nga W. Chan Kim dhe Renée Mauborgne dhe e paraqitur në librin e tyre. Autorët sugjerojnë që zhvendosja drejt tregjeve pa konkurrencë (oqeane blu) mund të ketë avantazhe më të mëdhaja sesa hyrja në tregje të konsoliduara por konkurruese (oqeane të kuqe).
Example sentences:
Zbatues të suksesshëm të strategjisë së Oqeanit Blu kanë përdorur sistematikisht mjete praktike për të "përkthyer konceptin e oqeanit blu në oferta tregtare të parezistueshme". Përdorimi i rastësishëm i "strategjisë së Oqeanit Blu" është njëra anë, adoptimi sistematik i filozofisë së Oqeanit Blu është ana tjetër. (Forbes)
4 KudoZ points awarded for this answer.
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