Glossary entry (derived from question below)
Dutch term or phrase:
onderscores
English translation:
low predicted ratings
Added to glossary by
Anne Key
Nov 26, 2006 22:26
17 yrs ago
Dutch term
onderscores
Dutch to English
Marketing
Advertising / Public Relations
I am currently working on a short translation, relating to the purchasing of commercial airtime.
The context is as follows:
U kiest zelf de zender en daarbinnen de reclameblokken.
Voor de initiële indeling is per ingekochte zender een ruime selectieve blokselectie nodig (150%).
Meerdere aangevraagde blokken in hetzelfde programma op dezelfde dag worden als één aangevraagd blok beschouwd.
Geboekte spots zijn door ons niet verplaatsbaar. Bij dreigende onder- of overscores zullen wij, in overleg met u, blokken bij- of afboeken. Onze prognoses zijn hierbij uitgangspunt.
Over- en onderscores van de diverse inkoopvormen worden binnen de campagne met elkaar verrekend.
All suggestions welcome - KudoZ points will be awarded within 72 hours.
Many thanks,
Anne
The context is as follows:
U kiest zelf de zender en daarbinnen de reclameblokken.
Voor de initiële indeling is per ingekochte zender een ruime selectieve blokselectie nodig (150%).
Meerdere aangevraagde blokken in hetzelfde programma op dezelfde dag worden als één aangevraagd blok beschouwd.
Geboekte spots zijn door ons niet verplaatsbaar. Bij dreigende onder- of overscores zullen wij, in overleg met u, blokken bij- of afboeken. Onze prognoses zijn hierbij uitgangspunt.
Over- en onderscores van de diverse inkoopvormen worden binnen de campagne met elkaar verrekend.
All suggestions welcome - KudoZ points will be awarded within 72 hours.
Many thanks,
Anne
Proposed translations
(English)
| 1 | low predicted ratings |
r_vanderhoeven
|
| 3 | too few spots |
Dave Calderhead
|
Proposed translations
2 hrs
Selected
low predicted ratings
From context I would conclude that "onderscores" and "overscores" refer to predicted ratings. I'm guessing various rating systems exist to describe the number of people or households that have been exposed to, or will be exposed to the advertisments, and that the cost of the advertising campaign is based on these ratings. This interpretation seems to match the context pretty well.
Example sentence:
If predicted ratings are too low or too high....
4 KudoZ points awarded for this answer.
Comment: "This was the translation my client was looking for, many thanks!"
1 hr
Dave Calderhead
Netherlands
Netherlands
Native in English
Works in field
Netherlands
Reliable translations, reasonable rates
Native in: English
Works in: Dutch to English, English
Related KudoZ points
:
4
too few spots
a block is a selected number of spots (ads for the same product or company)
a reserved block is therefore for a specific number of spot bookings.
an "underscore" is too few spots booked for the block reserved;
an "overscore" is too many spots compared to the block size.
The block size can also be expressed as amount of advertising time rather than just spots of a specific length of time each.
In that case the underscore is too little time booked and overscore is too much compared to the reserved block.
see also:
1490 WWPR AM - Advertising Ratesadvertising, take a look at our Frequently Asked Questions about radio ads! All spots ... You can actually purchase a block of time and run your own! Take a ...
1490wwpr.com/advertise.html
--------------------------------------------------
Note added at 1 hr (2006-11-26 23:40:32 GMT)
--------------------------------------------------
on the other hand the scores could also relate to the targeted number of listeners of a specific marketing group achieved by the programme adjacent or surrounding the spots concerned.
a reserved block is therefore for a specific number of spot bookings.
an "underscore" is too few spots booked for the block reserved;
an "overscore" is too many spots compared to the block size.
The block size can also be expressed as amount of advertising time rather than just spots of a specific length of time each.
In that case the underscore is too little time booked and overscore is too much compared to the reserved block.
see also:
1490 WWPR AM - Advertising Ratesadvertising, take a look at our Frequently Asked Questions about radio ads! All spots ... You can actually purchase a block of time and run your own! Take a ...
1490wwpr.com/advertise.html
--------------------------------------------------
Note added at 1 hr (2006-11-26 23:40:32 GMT)
--------------------------------------------------
on the other hand the scores could also relate to the targeted number of listeners of a specific marketing group achieved by the programme adjacent or surrounding the spots concerned.
Something went wrong...