Glossary entry (derived from question below)
English term or phrase:
feature benefit value laddering interviews
Portuguese translation:
entrevistas de escalonamento de recurso-benefício-valor
Added to glossary by
ferreirac
Nov 8, 2023 23:37
12 mos ago
22 viewers *
English term
feature benefit value laddering interviews
English to Portuguese
Marketing
Marketing
Capacitação em marketing
Trata-se de um curso sobre marketing e a instrutora diz que utiliza duas ferramentas que ajudam na segmentação de clientes:
Customer journey mapping and feature benefit value laddering interviews.
Customer journey mapping and feature benefit value laddering interviews.
Proposed translations
(Portuguese)
References
Laddering | Maria Teresa Borges de Almeida |
Proposed translations
13 hrs
Selected
entrevistas de escalonamento/sequenciação/ordenamento Função/Atributo-Benefício-Valor
Feature-Benefit-Value são termos separados como se pode ver nesta pesquisa, elementos separados na entrevista, aspetos tratados um a um...
https://www.google.com/search?q="benefit value laddering"&oq...
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Note added at 13 heures (2023-11-09 12:46:03 GMT)
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Função (ou Atributo) - Benefício - Valor
https://www.google.com/search?q="benefit value laddering"&oq...
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Note added at 13 heures (2023-11-09 12:46:03 GMT)
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Função (ou Atributo) - Benefício - Valor
4 KudoZ points awarded for this answer.
Comment: "Muito obrigado!"
12 mins
entrevistas sobre meios para agregar valor (laddering) aos benefícios
Suggestão, considerando o significado de "laddering" na área financeira.
12 hrs
entrevistas de laddering considerando a relação recurso benefício
:)
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Note added at 12 hrs (2023-11-09 11:46:02 GMT)
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https://kinsta.com/pt/blog/recursos-x-beneficios/
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Note added at 12 hrs (2023-11-09 11:46:02 GMT)
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https://kinsta.com/pt/blog/recursos-x-beneficios/
Reference comments
16 hrs
Reference:
Laddering
Definition
Laddering (sometimes referred to as a benefit chain) is a market research technique for discovering the associations consumers have between specific product attributes and more general end states or consequences.[1]
According to the Means End Chain Theory, there is a hierarchy of consumer perceptions and product knowledge that ranges from attributes (A) to consumption consequences (C) to personal values (V), as follows:
Attributes — At the top level of this hierarchy, attributes are most recognizable by individuals. Individuals recognize the attributes of a product or system easily. For example, “I like this car, because it is a convertible.”
Consequences — In turn, the attributes have consequences for the individual. For example, the convertible makes its driver feel young and free. Each attribute may have one or more consequences for any given individual.
Core values — Finally, each consequence is linked to a core value of the person’s life. For example, the sense of youth makes that driver feel attractive.[2]
https://marketing-dictionary.org/l/laddering/
Laddering (sometimes referred to as a benefit chain) is a market research technique for discovering the associations consumers have between specific product attributes and more general end states or consequences.[1]
According to the Means End Chain Theory, there is a hierarchy of consumer perceptions and product knowledge that ranges from attributes (A) to consumption consequences (C) to personal values (V), as follows:
Attributes — At the top level of this hierarchy, attributes are most recognizable by individuals. Individuals recognize the attributes of a product or system easily. For example, “I like this car, because it is a convertible.”
Consequences — In turn, the attributes have consequences for the individual. For example, the convertible makes its driver feel young and free. Each attribute may have one or more consequences for any given individual.
Core values — Finally, each consequence is linked to a core value of the person’s life. For example, the sense of youth makes that driver feel attractive.[2]
https://marketing-dictionary.org/l/laddering/
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