English to Portuguese Tech/Engineering IT (Information Technology) sites

It’s been the case for a while now but Google marks down website which don’t perform properly on mobile phone, so if your competitors are enjoying more success on Google Search then this might be a reason.



You probably have a really nice website design already (a website should be bright, inviting and make the user want to click to different parts, particularly the Contact page!), but it just isn’t working for you. In which case someone like myself (a website designer!) could do a ‘reskin’ for you. It means that the basic structure and look are ‘copied’ to WordPress / Divi Builder Framework and then updated elements are added, bringing your website into 2018.



There have been some major updates on the way different elements of a website are presented of late, particularly social media icons, flexibility on email marketing (MailChimp) sign up and contact forms. Modern WordPress websites are using less plugins than ever before, which means less chance of hacking and quicker load speeds. Images look better on websites now as screen sizes have gotten bigger / use Retina Display so we can go up to 2000px in width on a landscape image (as long as it’s saved to a low DPI in Photoshop of course!)



The Re Skin process means that you can have a slightly off hand approach in the website design as the majority of the website’s look is complete. You are busy and have a business to run. You have been down this route before and if I agree that elements of the old site will work then this is great and we are good to go.



I’ll do some fancy work behind the scenes to make sure that you don’t lose any important past SEO (Search Engine Optimisation) actions. And I’ll breath some life into old blog posts (if they were there in the first place. Often they aren’t, or aren’t listed in the ‘dynamic content’ aspect of WordPress, so I’ll sort that.)



All of this will breathe a fresh outlook into your website for 2018 and after we re-launch, and the site has had a couple of weeks to get picked up by Google’s Spiders then you will start to see results.

Of course there is plenty of work to do. This doesn’t stop and working on something month on month helps (more about that on my other posts) but you have a good grounding for online marketing success in 2018