Nov 27, 2022 15:28
1 yr ago
26 viewers *
Chinese term
France
Native in: English 
带货
Chinese to English
Marketing
Business/Commerce (general)
E-commerce / Livestream marketing
I am translating a text about affiliate marketing programs (using livestreamers/influencers to promote products) and this term keeps coming up. For example:
- 了解优质带货视频
- 了解联盟带货表现
- 根据达人带货金额排名
I understand this to mean the marketing of goods by celebrities, influencers, etc. through live video streaming for example.
Is there a set/concise term for this in e-commerce terminology in English? I am not sure "marketing" would be specific enough.
- 了解优质带货视频
- 了解联盟带货表现
- 根据达人带货金额排名
I understand this to mean the marketing of goods by celebrities, influencers, etc. through live video streaming for example.
Is there a set/concise term for this in e-commerce terminology in English? I am not sure "marketing" would be specific enough.
Proposed translations
(English)
| 4 | live-streaming sales |
GLtranspro
|
| 4 +1 | marketing |
Kiet Bach
|
Proposed translations
3 days 18 hrs
GLtranspro
China
China
Native in Chinese
Specializes in field
China
Bilingual
Native in: Chinese (Variants: Mandarin, Simplified, Taiwanese) , Mandarin Chinese
Works in: English to Chinese, Chinese, English to Mandarin Chinese
Related KudoZ points
:
4
Selected
live-streaming sales
where influencer promoting sales by live streaming show
Example sentence:
In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes.
4 KudoZ points awarded for this answer.
+1
3 hrs
marketing
What is influencer marketing?
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
https://sproutsocial.com/insights/influencer-marketing/
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
https://sproutsocial.com/insights/influencer-marketing/
Note from asker:
| Thank you very much! |
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