Glossary entry (derived from question below)
English term or phrase:
buying behavior
Spanish translation:
comportamiento de compra
Added to glossary by
Marta Mariño Cisa
Dec 15, 2021 00:55
2 yrs ago
19 viewers *
English term
buying behavior
GBK
English to Spanish
Marketing
Marketing
Definition from
MBA Skool:
It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market.
Example sentences:
Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. (clootrack)
Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. (omniconvert)
An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. (snovio)
Proposed translations
(Spanish)
4 +2 | comportamiento de compra | Marta Mariño Cisa |
Change log
Nov 15, 2021 11:51: changed "Kudoz queue" from "In queue" to "Public"
Dec 15, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
Dec 18, 2021 01:57: changed "Stage" from "Submission" to "Completion"
Dec 21, 2021 08:04: Marta Mariño Cisa Created KOG entry
Proposed translations
+2
7 hrs
Selected
comportamiento de compra
Definition from
QuestionPro:
El comportamiento de compra son los procesos que los clientes utilizan para elegir, usar, consumir y adquirir un producto y servicio, este proceso incluye las respuestas emocionales, mentales y de comportamiento de los consumidores.
Example sentences:
El comportamiento que tienen los consumidores cuando van a adquirir un objeto varía dependiendo de la persona y el tipo de producto y la situación. Vamos a analizar los cuatro principales tipos de comportamiento de compra. (Economipedia)
Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos (ScienceDirect)
Uno de los conceptos más importantes en el marketing es el de comportamiento de compra. Tiene mucho que ver con la forma de actuar las personas, por lo que podríamos pensar que es psicológico dicho término (y lo es), pero debido a que se mueve en un ámbito económico podemos indicar también que tiene que ver con la economía. (Economía Simple)
4 KudoZ points awarded for this answer.
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