Jun 21, 2021 00:56
3 yrs ago
7 viewers *
English term
gross rating point (GRP)
GBK
English to Persian (Farsi)
Marketing
Marketing
Definition from
MBA Skool:
Gross Rating Point (GRP) is a measure of size of an advertising campaign across media channels or over a particular channel. GRP is not a measure of the number of audience reached, in fact it quantifies the impression formed on audiences and hence as a percentage of target population, it can be greater than 100 as well. GRP is frequently used by media buyers to measure the strength of different components of a media plan.
Example sentences:
The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. (Ipsos)
Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. (Digiday)
The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. (Small Business)
Proposed translations
(Persian (Farsi))
| 5 +3 | ناخالصِ هدف‌زنی‌ها |
Ehsan Alipour
|
Change log
Jun 9, 2021 16:35: changed "Kudoz queue" from "In queue" to "Public"
Jun 21, 2021 00:56: changed "Stage" from "Preparation" to "Submission"
Jun 24, 2021 01:57: changed "Stage" from "Submission" to "Selection"
Jun 24, 2021 04:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+3
7 hrs
Ehsan Alipour
In Constant Quest to Exceed Expectations
Native in: Persian (Farsi) (Variant: Iranian (standard)) 
Works in: English to Persian (Farsi), Persian (Farsi) to English, Azerbaijani to English
Related KudoZ points
:
96
Selected
ناخالصِ هدف‌زنی‌ها
Definition from
Wikipedia:
ناخالصِ هدف‌زنی‌ها ... اصطلاحی در دامنه‌یِ واژگان صنعت تبلیغ و عبارت است از جمعِ آنچه که با فهرستی از رسانه‌هایِ تعیین‌شده، به سویِ هدف روانه می‌شود. ناخالصِ هدف‌زنی‌ها برابر است با دسترسی ضرب‌در فراوانی. در فارسی به آن ناخالصِ بینندگان یا شنوندگان هم گفته می‌شود.
Example sentences:
هر بیلبورد تبلیغاتی شاخصی دارد که به آن ناخالص هدف‌زنی (GPR) گفته می‌شود و براساس عواملی مانند ترافیک، قابل مشاهده بودن، موقعیت، اندازه و چیزهایی از این دست، تعیین می‌شود. (Chetor)
4 KudoZ points awarded for this answer.
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