Glossary entry (derived from question below)
Apr 20, 2004 08:34
20 yrs ago
5 viewers *
German term
standbein
German to English
Marketing
Business/Commerce (general)
Journalism
This is the heading of a newspaper article. Most dicos state "foothold" but that is incorrect in the context, because it is talking about the particular company's main source of revenue.
"Wirtschaftsprüfung bleibt in Deutschland das größte Standbein"
Pivotal sector, key area of revenue? Who's feeling creative?
"Wirtschaftsprüfung bleibt in Deutschland das größte Standbein"
Pivotal sector, key area of revenue? Who's feeling creative?
Proposed translations
(English)
| 4 | mainstay |
IanW (X)
|
| 4 +1 | largest [most significant/important] revenue generator |
Steffen Walter
|
| 4 | main pillar |
Hildegard Fatahtouii
|
| 3 | asset |
Stefanie Sendelbach
|
Proposed translations
12 mins
Selected
mainstay
Hi Chris,
Howsabout "mainstay"?
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Note added at 17 mins (2004-04-20 08:52:22 GMT)
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Or \"mainstay activity\", as in the following two examples:
The transport sector is the lifeline of any developing economy and thus Commercial Vehicle Finance (CVF) has been the mainstay activity of the company. Today, TFL has acquired a leadership position in this activity across the nation and finances one out of ten commercial vehicles sold in the country. The reputed contractors and fleet operators are our customers.
http://kakinadaonline.com/tatafin/
ADT performs Systems Engineering for many of its customers, and it is a mainstay activity for the company. Systems Engineering activities performed by the company include Design and Prototyping as well as requirements generation, analyses and evaluations.
http://www.adt-it.com/portfolio/services/
Howsabout "mainstay"?
--------------------------------------------------
Note added at 17 mins (2004-04-20 08:52:22 GMT)
--------------------------------------------------
Or \"mainstay activity\", as in the following two examples:
The transport sector is the lifeline of any developing economy and thus Commercial Vehicle Finance (CVF) has been the mainstay activity of the company. Today, TFL has acquired a leadership position in this activity across the nation and finances one out of ten commercial vehicles sold in the country. The reputed contractors and fleet operators are our customers.
http://kakinadaonline.com/tatafin/
ADT performs Systems Engineering for many of its customers, and it is a mainstay activity for the company. Systems Engineering activities performed by the company include Design and Prototyping as well as requirements generation, analyses and evaluations.
http://www.adt-it.com/portfolio/services/
4 KudoZ points awarded for this answer.
Comment: "Thanks Ian (and others)
Mainstay is exactly the word I I was digging for. "
2 mins
Stefanie Sendelbach
Germany
Germany
Native in German
Works in field
Germany
IT and marketing translations
Native in: German 
Works in: English to German, German, Portuguese to German
Related KudoZ points
:
7
asset
One possibility
+1
12 mins
Steffen Walter
Germany
Germany
Native in German
Specializes in field
Germany
Top-Notch Service | Direct Clients Only
Native in: German (Variant: Germany)
Works in: English to German, German to English, French to German, and 1 more.
Related KudoZ points
:
542
largest [most significant/important] revenue generator
strongest pillar in revenue terms
largest revenue source [OR source of revenue]
or paraphrase:
... continues to generate largest revenue portion/share
largest revenue source [OR source of revenue]
or paraphrase:
... continues to generate largest revenue portion/share
23 mins
Hildegard Fatahtouii
Native in German
Specializes in field
quick - reliable - experienced
Native in: German 
Works in: English to German, Italian to German, Italian to English, and 3 more.
main pillar
another possibility
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