منظور من الخارج إلى الداخل أو النظر من الخارج إلى الداخل


The Outside In strategy takes customer value as its starting and end point. Companies using this approach are focused on creating and nurturing their customers by providing high calibre customer value. They put themselves in the position of their customers, and view themselves from their perspective. It's also about having a firm vision that drives you forward; there's no room here for looking behind your shoulder.

In contrast, the Inside Out perspective begins with a focus on the company's own capabilities and strengths. With this approach a business will take account of its resources and look at providing them more efficiently.

The problem with the latter approach is that by nature it's limiting and demonstrates slowness in adopting changes in the market place.

Source: https://www.brandmatters.com.au/blog/outside-in-and-inside-o...


There is an inherent contradiction in all organisations – they exist for their customers but spend a disproportionate amount of effort focused internally. An internal focus is essential, however without a customer focus, all sense of purpose can get lost.

An outside-in perspective is required to counteract the bias to inward focus. It is a deliberate activity and approach that aims to drag a business back into focusing on what is going on in the world of their customers.

Source: https://www.liveworkstudio.com/monthly-magazines/what-is-an-...


Arabic sources:
https://www.google.com/?gfe_rd=cr&ei=_XQcVOeqLcaq8weckIL4AQ&...

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Note added at 1 day14 hrs (2016-11-28 13:22:44 GMT) Post-grading
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You're welcome, Fatima :)