Glossary entry (derived from question below)
French term or phrase:
descente produit
English translation:
product funnel / product navigation / product drill-down
Added to glossary by
Clare Hogg
Jun 7, 2016 20:49
8 yrs ago
6 viewers *
French term
Spain
My passion is your project
Native in: English 
Works in: French to English, Spanish to English, English
descente produit
French to English
Marketing
IT (Information Technology)
web analytics
The phrase is: analyser une descente produit
No further context I'm afraid. As far as I can gather, this is related to web analytics.
See below for a FR definition:
http://www.definitions-marketing.com/definition/descente-pro...
I can't think of an equivalent English term. Not 'product listing' I don't think. Perhaps "product search"?
Thanks you very much in advance for any help you can give.
No further context I'm afraid. As far as I can gather, this is related to web analytics.
See below for a FR definition:
http://www.definitions-marketing.com/definition/descente-pro...
I can't think of an equivalent English term. Not 'product listing' I don't think. Perhaps "product search"?
Thanks you very much in advance for any help you can give.
Proposed translations
(English)
| 4 | product navigation |
Dr Andrew Read
|
| 4 | product view / view product |
Paul Kozelka
|
Proposed translations
2 hrs
Dr Andrew Read
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Style – accuracy – customer focus
Native in: English
Works in: German to English, French to English, Italian to English, and 1 more.
Related KudoZ points
:
6
Selected
product navigation
From the description in French and from thinking about this carefully and looking at a few e-commerce 'advice sites', I think this comes a little closer to what's described. There may be an even more specific term, but I can't find it (in my head or online) at the moment.
This would fit the description "La descente produits désigne l’action qui consiste pour le visiteur d’un site marchand à accéder au produit ou type de produit recherché à partir de la page d’accueil d’un site web."
And "product navigation route" would also work for "parcours de descente produits" also from the French description.
The links don't use the term "product navigation" directly but provide useful background reading.
This would fit the description "La descente produits désigne l’action qui consiste pour le visiteur d’un site marchand à accéder au produit ou type de produit recherché à partir de la page d’accueil d’un site web."
And "product navigation route" would also work for "parcours de descente produits" also from the French description.
The links don't use the term "product navigation" directly but provide useful background reading.
Reference:
https://www.smashingmagazine.com/2013/11/guidelines-navigation-categories-ecommerce-study/
http://www.practicalecommerce.com/articles/89083-7-Ways-to-Improve-Ecommerce-Site-Navigation
2 KudoZ points awarded for this answer.
Comment: "Thanks for this idea. It helped me arrive at "product funnel", which was my client's preferred choice."
37 mins
Paul Kozelka
Native in English
Available 24/7-While the world sleeps...
Native in: English 
Works in: French to English, Spanish to English, Portuguese to English, and 1 more.
product view / view product
From the reference in FR, this action signfies getting to view the product via clicking on the image or listing, or using a menu via a tab. I would lean towards the "product view" substantive usage, but you may need to add a verb in some contexts such as "go to" or "access" (product access / access product)
Discussion
I first thought that might be a possibility, but the description in the definition link provided by the asker makes clear it's more of a process than a page, e.g.:
"La descente produits peut se faire par utilisation des onglets et autres menus d’arborescence ou par l’utilisation du moteur de recherche interne."