An image placeholder is a dummy image designed to draw attention to the need for an actual image. Placeholder text is descriptive text displayed inside an input field until the field is filled. Alternatively referred to as dummy text, placeholder text is text that reserves a specific place on a web page or other document for images, text, or other object. When being replaced, the placeholder text is removed and the actual text, image or other object is put in its place. Placeholder text is often used in document templates, such as a newsletter template where you would replace the placeholder text with your actual newsletter content. By using placeholder text and placeholder image, the designer can get an idea of how to layout a page and get a good idea on how it may appear when real text and image is placed into the placeholders.