English to Russian Tech/Engineering Telecom(munications) smartphones

By encoding data in a varying magnetic field they have shown they can transmit anything from a web address to a MIDI music sequence from the electromagnet to the phone. That means a small electromagnet embedded in an interactive street poster could do the job of a printed QR code, say, but with the benefit of an advertiser being able to regularly change the URL.

“This is a live dynamic channel where information can be broadcast in real time. QR codes only have static pre-determined information,” says Vassilis.

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