Glossary entry (derived from question below)
French term or phrase:
leur attribution
English translation:
(brand) awareness/recognition / awareness of the/their brand
Added to glossary by
Clare Hogg
Jun 15, 2014 21:43
10 yrs ago
2 viewers *
French term
leur attribution
French to English
Marketing
Retail
The context is a luxury department store. Partenaires = its suppliers. The text is about how suppliers can pay the department store in order to enjoy different levels of marketing benefits which increase their exposure to customers.
Not sure if I'm missing something as I don't understand this use of "attribution":
"La communication publicitaire des marques Partenaires est mise en avant au coeur du dispositif XXXX pour amplifier la visibilité des Partenaires et leur attribution"
Thanks for any help you can give on a Sunday!
Best,
Clare
Not sure if I'm missing something as I don't understand this use of "attribution":
"La communication publicitaire des marques Partenaires est mise en avant au coeur du dispositif XXXX pour amplifier la visibilité des Partenaires et leur attribution"
Thanks for any help you can give on a Sunday!
Best,
Clare
Proposed translations
(English)
2 +2 | recognition/awareness of them | Claire Nolan |
References
Définition | Claire Nolan |
Proposed translations
+2
23 mins
Selected
recognition/awareness of them
See definition of ''attribution" in the reference section.
See also:
http://forum.wordreference.com/showthread.php?t=1478357
Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.[1]
Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions.[2] Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.
http://en.wikipedia.org/wiki/Brand_awareness
See also:
http://forum.wordreference.com/showthread.php?t=1478357
Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.[1]
Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions.[2] Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.
http://en.wikipedia.org/wiki/Brand_awareness
4 KudoZ points awarded for this answer.
Comment: "Perfect! Thanks!"
Reference comments
15 mins
Reference:
Définition
Définition Attribution publicitaire
L’attribution est le phénomène par lequel des individus exposés à une campagne et qui déclarent reconnaître le message qui leur est montré ou décrit sont capables de citer sans erreur l’annonceur correspondant au message.
Cette mesure se fait par le taux d’attribution.
http://www.definitions-marketing.com/Definition-Attribution-...
L’attribution est le phénomène par lequel des individus exposés à une campagne et qui déclarent reconnaître le message qui leur est montré ou décrit sont capables de citer sans erreur l’annonceur correspondant au message.
Cette mesure se fait par le taux d’attribution.
http://www.definitions-marketing.com/Definition-Attribution-...
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