Glossary entry

French term or phrase:

leur attribution

English translation:

(brand) awareness/recognition / awareness of the/their brand

Added to glossary by Clare Hogg
Jun 15, 2014 21:43
10 yrs ago
2 viewers *
French term

leur attribution

French to English Marketing Retail
The context is a luxury department store. Partenaires = its suppliers. The text is about how suppliers can pay the department store in order to enjoy different levels of marketing benefits which increase their exposure to customers.

Not sure if I'm missing something as I don't understand this use of "attribution":

"La communication publicitaire des marques Partenaires est mise en avant au coeur du dispositif XXXX pour amplifier la visibilité des Partenaires et leur attribution"

Thanks for any help you can give on a Sunday!

Best,

Clare
Proposed translations (English)
2 +2 recognition/awareness of them

Proposed translations

+2
23 mins
Selected

recognition/awareness of them

See definition of ''attribution" in the reference section.

See also:

http://forum.wordreference.com/showthread.php?t=1478357




Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.[1]

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions.[2] Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.

http://en.wikipedia.org/wiki/Brand_awareness
Peer comment(s):

agree philgoddard
37 mins
Thanks.
agree B D Finch : Though I'd probably reword it as "awareness of their brand".
10 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Perfect! Thanks!"

Reference comments

15 mins
Reference:

Définition

Définition Attribution publicitaire

L’attribution est le phénomène par lequel des individus exposés à une campagne et qui déclarent reconnaître le message qui leur est montré ou décrit sont capables de citer sans erreur l’annonceur correspondant au message.

Cette mesure se fait par le taux d’attribution.

http://www.definitions-marketing.com/Definition-Attribution-...
Peer comments on this reference comment:

agree mchd
5 hrs
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search