Apr 10, 2014 13:11
10 yrs ago
9 viewers *
Spanish term
Preciosista
Spanish to English
Art/Literary
Art, Arts & Crafts, Painting
Artistic Movement
Hi!
Describing the one of the core values of a fashion brand and referring to taking influence from the Preciosist movement originating in 18th C France.
Does preciosist in English (BR and AM) have negative conotations? I can't reach any other adjective that conveys the concept without reverting to Preciosity or Preciocist, which the client has asked me to avoid due to negative connotation. Must work in BR and AM English.
Nuestros valores:
Preciosista
Procesos que añaden valor a las piezas, una cuidada atención a los detalles, perfeccionar cada elemento.
The other values are:
Artesano
Investigación creativa
Any ideas much appreciated.
Describing the one of the core values of a fashion brand and referring to taking influence from the Preciosist movement originating in 18th C France.
Does preciosist in English (BR and AM) have negative conotations? I can't reach any other adjective that conveys the concept without reverting to Preciosity or Preciocist, which the client has asked me to avoid due to negative connotation. Must work in BR and AM English.
Nuestros valores:
Preciosista
Procesos que añaden valor a las piezas, una cuidada atención a los detalles, perfeccionar cada elemento.
The other values are:
Artesano
Investigación creativa
Any ideas much appreciated.
Proposed translations
(English)
2 +1 | refined elegance / old-fashioned elegance / timeless elegance |
Robert Forstag
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References
Findings only. |
Taña Dalglish
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Proposed translations
+1
48 mins
Selected
refined elegance / old-fashioned elegance / timeless elegance
Some generic descriptor along these lines would seem indicated. The other alternative would be an unwieldy explanation of the French term *préciosité* (required because the term would likely be unfamiliar to the target market for these products).
Yet another idea would be to incorporate an explanation of the connection of *préciosité* into some other portion of the marketing materials you are translating, in a way that connects it with the general descriptor you choose to translate the term.
For example:
The timeless elegance that is the trademark of XXX has its roots in *préciosité*, a French movement in fashion and the arts that flourished in the 18th century.....
Yet another idea would be to incorporate an explanation of the connection of *préciosité* into some other portion of the marketing materials you are translating, in a way that connects it with the general descriptor you choose to translate the term.
For example:
The timeless elegance that is the trademark of XXX has its roots in *préciosité*, a French movement in fashion and the arts that flourished in the 18th century.....
Note from asker:
Thanks for such a fast response. Great suggestion. I had considered working in préciosité into description. Refined elegance could be way to go for the main descriptor. |
Peer comment(s):
agree |
Yvonne Gallagher
: good idea to weave it into an explanation...
2 hrs
|
Thanks so much, Gallagy.
|
3 KudoZ points awarded for this answer.
Reference comments
1 hr
Reference:
Findings only.
Britannica [link below] refers to a "spirit of refinement and bon ton" [bon ton > a sophisticated manner or style]
http://www.spainisculture.com/en/obras_de_excelencia/museo_n...
This is undoubtedly one of the best examples of the Fortuny’s preciosista style (Spanish Baroque-like or cultural style movement preceding French Classicism) in which his prodigious technical ability is evident. Mariano Fortuny was one of the most important Spanish artists of his day. Indeed, he achieved international prestige in his lifetime. He was particularly famous for his **preciosista style** - the so-called pintura de casacón style (miniature paintings of romantic scenes) – executed with a prodigious technique, proper to that of a virtuoso, which represented themes set in the 18th century.
http://es.wikipedia.org/wiki/Preciosismo
Preciosismo es la denominación de un movimiento social y cultural de naturaleza barroca que precede al clasicismo francés y hasta cierto punto lo prepara, en la primera mitad del siglo XVII. Vinculado a una moda social (la poussée précieuse), que responde a un deseo de elevación y refinamiento en los modales, costumbres y gustos, sentido por una parte de la alta sociedad parisina como reacción a lo que consideraba formas vulgares de la Corte de Enrique IV.
http://en.wikipedia.org/wiki/Précieuses
Précieuses
The French literary style called préciosité (French pronunciation: [pʁesjɔzite], preciousness) arose in the 17th century from the lively conversations and playful word games of les précieuses (French pronunciation: [le pʁesjøz]), the witty and educated intellectual ladies who frequented the salon of Catherine de Vivonne, marquise de Rambouillet; her Chambre bleue (the "blue room" of her hôtel particulier) offered a Parisian refuge from the dangerous political factionism and coarse manners of the royal court during the minority of Louis XIV. One of the central figures of the salon that gathered at the hôtel de Rambouillet, Madeleine de Scudéry, wrote voluminous romance novels that embodied the refinements of preciosité; they were suffused with feminine elegance, exquisitely correct scruples of behavior and Platonic love that were hugely popular with a largely female audience, but scorned by most men. The "questions of love" that were debated in the précieuses' salons reflected the "courts of love" that were a feature of medieval courtly love. The satire of Molière's comedy Les Précieuses ridicules (1659) punctured their pretensions.
http://dictionary.reverso.net/spanish-english/preciosismo
preciosismo > PRECIOSITY
http://www.collinsdictionary.com/dictionary/spanish-english/...
Ponce estaba en plenitud, en la plenitud de un torero de exquisita plástica que, por esta vez, no sacrificaba la esencialidad al preciosismo.
EL MUNDO DEL SIGLO VEINTIUNO (1994)
http://www.britannica.com/EBchecked/topic/474364/preciosity
preciosity, French Préciosité, style of thought and expression exhibiting delicacy of taste and sentiment, prevalent in the 17th-century French salons. Initially a reaction against the coarse behaviour and speech of the aristocracy, this ****spirit of refinement and bon ton*** was first instituted by the Marquise de Rambouillet in her salon and gradually extended into literature. The wit and elegance of the honnête homme (“cultivated man”) became a social ideal, which was expressed in the vivid, polished style of Vincent Voiture’s poems and letters and in the eloquent prose works of Jean-Louis Guez de Balzac. This ideal revived the medieval tradition of courtly love, as expressed in the novels of Honoré d’Urfé. The success of his L’Astrée (1607–27; “The Astrea”), a vast pastoral set in the 5th century, was attributable as much to its charming analysis of the phases of love (i.e., chivalrous, mystical) and the corresponding adventures and complications as to its portraits of members of contemporary society.
While the conceits and circumlocutions of the précieux, or “precious,” writers were greatly admired by many, others mocked them for their pedantry and affectation; Molière ridiculed them in his comedy Les Précieuses ridicules (1659). Preciosity in France was eventually carried to excess and led to exaggeration and affectation (particularly by the burlesque writers), as it did in other countries—as seen, for example, in the movements Gongorism in Spain, Marinism in Italy, and Euphuism in England.
http://www.thefreedictionary.com/bon ton
bon ton (bŏn tŏn′)
n.
1.
a. A sophisticated manner or style.
b. The proper thing to do.
2. High society.
[French : bon, good + ton, tone.]
The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
bon ton (bɔ̃ tɔ̃)
n
1. sophisticated manners or breeding
2. fashionable society
http://www.spainisculture.com/en/obras_de_excelencia/museo_n...
This is undoubtedly one of the best examples of the Fortuny’s preciosista style (Spanish Baroque-like or cultural style movement preceding French Classicism) in which his prodigious technical ability is evident. Mariano Fortuny was one of the most important Spanish artists of his day. Indeed, he achieved international prestige in his lifetime. He was particularly famous for his **preciosista style** - the so-called pintura de casacón style (miniature paintings of romantic scenes) – executed with a prodigious technique, proper to that of a virtuoso, which represented themes set in the 18th century.
http://es.wikipedia.org/wiki/Preciosismo
Preciosismo es la denominación de un movimiento social y cultural de naturaleza barroca que precede al clasicismo francés y hasta cierto punto lo prepara, en la primera mitad del siglo XVII. Vinculado a una moda social (la poussée précieuse), que responde a un deseo de elevación y refinamiento en los modales, costumbres y gustos, sentido por una parte de la alta sociedad parisina como reacción a lo que consideraba formas vulgares de la Corte de Enrique IV.
http://en.wikipedia.org/wiki/Précieuses
Précieuses
The French literary style called préciosité (French pronunciation: [pʁesjɔzite], preciousness) arose in the 17th century from the lively conversations and playful word games of les précieuses (French pronunciation: [le pʁesjøz]), the witty and educated intellectual ladies who frequented the salon of Catherine de Vivonne, marquise de Rambouillet; her Chambre bleue (the "blue room" of her hôtel particulier) offered a Parisian refuge from the dangerous political factionism and coarse manners of the royal court during the minority of Louis XIV. One of the central figures of the salon that gathered at the hôtel de Rambouillet, Madeleine de Scudéry, wrote voluminous romance novels that embodied the refinements of preciosité; they were suffused with feminine elegance, exquisitely correct scruples of behavior and Platonic love that were hugely popular with a largely female audience, but scorned by most men. The "questions of love" that were debated in the précieuses' salons reflected the "courts of love" that were a feature of medieval courtly love. The satire of Molière's comedy Les Précieuses ridicules (1659) punctured their pretensions.
http://dictionary.reverso.net/spanish-english/preciosismo
preciosismo > PRECIOSITY
http://www.collinsdictionary.com/dictionary/spanish-english/...
Ponce estaba en plenitud, en la plenitud de un torero de exquisita plástica que, por esta vez, no sacrificaba la esencialidad al preciosismo.
EL MUNDO DEL SIGLO VEINTIUNO (1994)
http://www.britannica.com/EBchecked/topic/474364/preciosity
preciosity, French Préciosité, style of thought and expression exhibiting delicacy of taste and sentiment, prevalent in the 17th-century French salons. Initially a reaction against the coarse behaviour and speech of the aristocracy, this ****spirit of refinement and bon ton*** was first instituted by the Marquise de Rambouillet in her salon and gradually extended into literature. The wit and elegance of the honnête homme (“cultivated man”) became a social ideal, which was expressed in the vivid, polished style of Vincent Voiture’s poems and letters and in the eloquent prose works of Jean-Louis Guez de Balzac. This ideal revived the medieval tradition of courtly love, as expressed in the novels of Honoré d’Urfé. The success of his L’Astrée (1607–27; “The Astrea”), a vast pastoral set in the 5th century, was attributable as much to its charming analysis of the phases of love (i.e., chivalrous, mystical) and the corresponding adventures and complications as to its portraits of members of contemporary society.
While the conceits and circumlocutions of the précieux, or “precious,” writers were greatly admired by many, others mocked them for their pedantry and affectation; Molière ridiculed them in his comedy Les Précieuses ridicules (1659). Preciosity in France was eventually carried to excess and led to exaggeration and affectation (particularly by the burlesque writers), as it did in other countries—as seen, for example, in the movements Gongorism in Spain, Marinism in Italy, and Euphuism in England.
http://www.thefreedictionary.com/bon ton
bon ton (bŏn tŏn′)
n.
1.
a. A sophisticated manner or style.
b. The proper thing to do.
2. High society.
[French : bon, good + ton, tone.]
The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
bon ton (bɔ̃ tɔ̃)
n
1. sophisticated manners or breeding
2. fashionable society
Peer comments on this reference comment:
agree |
Yvonne Gallagher
2 hrs
|
Thank you Gallagy.
|
|
agree |
Elizabeth Joy Pitt de Morales
: Excellent references, as always, Taña.
3 hrs
|
Thank you so much Elizabeth. Un abrazo.
|
Discussion