Nov 15, 2013 16:21
10 yrs ago
19 viewers *
German term
erlebbar
German to English
Marketing
Marketing
this is about dialogue marketing:
"Lückenlos erlebbare Qualität und Serviceorientierung erfordern eine neue Dimension der Konzeption und Umsetzung von kundenbezogenen Kommunikationsinstrumenten."
wie könnte man das im englischen schön umschreiben?
danke
"Lückenlos erlebbare Qualität und Serviceorientierung erfordern eine neue Dimension der Konzeption und Umsetzung von kundenbezogenen Kommunikationsinstrumenten."
wie könnte man das im englischen schön umschreiben?
danke
Proposed translations
(English)
Proposed translations
+1
9 mins
German term (edited):
Lückenlos erlebbare x and z erfordern...
Selected
For a seamless experience of x and z, it is necessary to ...
For a seamless experience of web check-in, a passenger has to ensure the following things:
http://www.jetairways-tickets.co.in/web-check-in.html
http://www.jetairways-tickets.co.in/web-check-in.html
Peer comment(s):
agree |
Cilian O'Tuama
: Hard to see who's taking the piss and who's not. "This is a kind of check in where one could simply check in online at total comfort of work or home."
11 hrs
|
Thanks, Cilian. Interesting follow-up in the Discussion Box.
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4 KudoZ points awarded for this answer.
Comment: "thanks"
+1
8 mins
seamless (non-interruptive) experience (of quality)
Example below:
"We believe the future of digital advertising will happen in feed and gallery formats that allow for a non-interruptive, seamless experience of quality branded content."
Peer comment(s):
agree |
philgoddard
: Seamless is better than (and means the same as) non-interruptive in my opinion. But yes, you should just ignore "erlebbar".
3 mins
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Agree on all counts.
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neutral |
Yorkshireman
: I am almost certain that the client will come back and say the "erlebnis" aspect has disappeared if you leave it out.
Michael, I was actually referring to Phil's comment and defending your use of the word. I use it in my answer as well.
7 hrs
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I'd be happy to explain to the client that a more literal translation might result in very awkward English..//No problem, Yorkshireman!
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36 mins
coherent/cohesive - see below
Nearly as bumbling as the source text, but what can you do without cutting the half of it out?
Example sentence:
Attaining truly coherent/cohesive quality and service demands a new dimension in the concept and usage of customer related communication tools.
2 hrs
here: making something a tangible experience (of something)
here: making something a tangible experience (of something)
Explanation:
"Lückenlos erlebbare Qualität und Serviceorientierung erfordern eine neue Dimension der Konzeption und Umsetzung von kundenbezogenen Kommunikationsinstrumenten."
lückenlos erlebbar:" can be experienced at all times, without any gaps, consistently, continuously, permanently
I see this modifying Qualität and Serviceorientierung
Here are some suggestions:
a tangible experience at all times
demonstrating consistently
Making quality (of something) and service commitment (excellence of service) a tangible experience at all times/at every level requires (calls for) more than
Ensuring a tangible experience of quality (of something) and commitment to service (service excellence) at every level/step will require more than ...
shorter:
Ensuring a consistent/continuous experience of quality and service excellence (commitment to service excellence) requires ...
and:
The task of demonstrating quality and service commitment consistently/at all times/ at all levels involves more than ...
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Note added at 5 hrs (2013-11-15 21:45:51 GMT)
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http://tinyurl.com/ob374yz
Giving customers a tangible experience of your business trumps all else and is the #1 driver of conversation
I read a salient post on twitter yesterday from Start Up Britain and felt compelled to sing the praises of those that give exceptional service, ‘Giving customers a tangible experience of your business trumps all else and is the #1 driver of conversation’
So here I am telling you all about the level of exceptional service experienced at our stay ...
Explanation:
"Lückenlos erlebbare Qualität und Serviceorientierung erfordern eine neue Dimension der Konzeption und Umsetzung von kundenbezogenen Kommunikationsinstrumenten."
lückenlos erlebbar:" can be experienced at all times, without any gaps, consistently, continuously, permanently
I see this modifying Qualität and Serviceorientierung
Here are some suggestions:
a tangible experience at all times
demonstrating consistently
Making quality (of something) and service commitment (excellence of service) a tangible experience at all times/at every level requires (calls for) more than
Ensuring a tangible experience of quality (of something) and commitment to service (service excellence) at every level/step will require more than ...
shorter:
Ensuring a consistent/continuous experience of quality and service excellence (commitment to service excellence) requires ...
and:
The task of demonstrating quality and service commitment consistently/at all times/ at all levels involves more than ...
--------------------------------------------------
Note added at 5 hrs (2013-11-15 21:45:51 GMT)
--------------------------------------------------
http://tinyurl.com/ob374yz
Giving customers a tangible experience of your business trumps all else and is the #1 driver of conversation
I read a salient post on twitter yesterday from Start Up Britain and felt compelled to sing the praises of those that give exceptional service, ‘Giving customers a tangible experience of your business trumps all else and is the #1 driver of conversation’
So here I am telling you all about the level of exceptional service experienced at our stay ...
7 hrs
The creation of a 360° quality and service-oriented experience
Something very similar to this recently went down very well with one of Germany’s biggest agencies.
"The creation of a 360° quality and service-oriented experience requires a new dimension in the design and realisation of customer-relevant communication tools"
or ...a new approach to...
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Note added at 8 hrs (2013-11-16 00:23:26 GMT)
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"360°" and "ganzheitlich" Holistic (I shudder at the thought!!) are the most recent and frequently committed crimes in German marketing copy and should join Anspruch, anspruchsvoll and gestalten/Gestaltung on the blacklist.
"The creation of a 360° quality and service-oriented experience requires a new dimension in the design and realisation of customer-relevant communication tools"
or ...a new approach to...
--------------------------------------------------
Note added at 8 hrs (2013-11-16 00:23:26 GMT)
--------------------------------------------------
"360°" and "ganzheitlich" Holistic (I shudder at the thought!!) are the most recent and frequently committed crimes in German marketing copy and should join Anspruch, anspruchsvoll and gestalten/Gestaltung on the blacklist.
Peer comment(s):
neutral |
Cilian O'Tuama
: 360° might be relatively new. The others have been discussed/mentioned before in various postings/forums... Just words that can be difficult to translate. Not crimes. :-)
4 hrs
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15 mins
tangible
A seamlessly tangible quality and service orientation require …
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Note added at 13 Stunden (2013-11-16 05:56:24 GMT)
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Please ignore my first suggestion. I'd like to have another go with this one:
Seamless tangible quality and service orientation require a new dimension of developing and implementing customer-related communication tools.
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Note added at 13 Stunden (2013-11-16 06:09:15 GMT)
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Not so bombastic as most of the others, but rather simple and plain …
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Note added at 13 Stunden (2013-11-16 05:56:24 GMT)
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Please ignore my first suggestion. I'd like to have another go with this one:
Seamless tangible quality and service orientation require a new dimension of developing and implementing customer-related communication tools.
--------------------------------------------------
Note added at 13 Stunden (2013-11-16 06:09:15 GMT)
--------------------------------------------------
Not so bombastic as most of the others, but rather simple and plain …
22 hrs
To comprehensively experience...
….quality and service orientation requires a new dimension etc
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Note added at 22 hrs (2013-11-16 15:17:57 GMT)
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The idea is one of "continuing enjoyment", really
so you could also say "The lasting pleasure of experiencing quality...requires etc
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Note added at 22 hrs (2013-11-16 15:17:57 GMT)
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The idea is one of "continuing enjoyment", really
so you could also say "The lasting pleasure of experiencing quality...requires etc
Discussion
Seriously, though
Tastes differ and we can't all be right all the time, now, can we. If the asker found this particular answer most helpful - not most correct or sounding most like marketing speak - it is exclusively his or her decision to take it.