Humor in Advertising: The Moderating Role of Prior Brand ... - Jstor www.jstor.org/stable/10.2307/3172631 - Traducir esta página
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responses as mediators of the impact of humorous advertisements on brand attitude. Humor in. Advertising: ... can 1979 and Speck 1987 for reviews). The lack of sys- ..... numbers, and the three brands other than the target brand were well known ..... related responses, referred to as the positive brand index or PBI), and (4) ...
The Online Competition for America's Ears & Thumbs keynote.com/.../article_americas_... - Estados UnidosEn caché - Traducir esta página
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The Keynote Benchmark - The Mobile and Internet Performance Review .... experience to brand impact to conversion — Amazon is ranked number one, ... In fact, the top five sites for positive brand index were also the top five for conversion impact. ... Second, prospects barraged by the intensive advertising campaigns of the ...
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evaluation interaction, positive brand index (PBI). and ad attitude as the independent variables. The results show that (1) PBI (F = 7.58, /; < .01) and ad attitude IF ...
Mobile monitoring Articles - Page 1 - ArticleSnatch.com www.articlesnatch.com/topic/Mobile monitoringEn caché - Traducir esta página
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7 Distinctive Advantages Of Mobile Advertising And Marketing You Don't Know ... In fact, the top five sites for positive brand index were also the top five for conversion impact, and in the same order. .... Tags: mobile spy, mobile spy review .... would say the nearby mobile store or any other branded mobile franchisee outlet.
mobile web site testing Articles - Page 1 - ArticleSnatch.com www.articlesnatch.com/.../mobile web site testi...En caché - Traducir esta página
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In fact, the top five sites for positive brand index were also the top five for conversion impact, and in the same order. ... Tags: mobile advertising marketing .... This article is my opinion about how one may be able to save money, changing or .... B2C brands to deliver measurable results and demonstrable Return of Investment.