Mar 30, 2012 08:30
12 yrs ago
English term
U-A Brand Strategy
English to Russian
Marketing
Engineering (general)
Из оголтелой презентации.
U-A Branding & Customer Experience
Info Session
The new U-A Brand Strategy is a strategic priority in 2012.
It is key to develop a shared identity within U-A and to become a customer-centric organization.
This program is encompassing the industrial business of U-A,
… but it is important to share the information with the whole organization, including Production and also AC (which has initiated its own brand convergence program previously).
This Info Session will give you a brief overview of the new Brand Strategy, its background, objectives and key elements.
на других слайдах встречается:
Delivering the U-A value proposition consistently across all touch points along the Customer Journey
...
U-A Design Basic Elements
итд.
U-A Branding & Customer Experience
Info Session
The new U-A Brand Strategy is a strategic priority in 2012.
It is key to develop a shared identity within U-A and to become a customer-centric organization.
This program is encompassing the industrial business of U-A,
… but it is important to share the information with the whole organization, including Production and also AC (which has initiated its own brand convergence program previously).
This Info Session will give you a brief overview of the new Brand Strategy, its background, objectives and key elements.
на других слайдах встречается:
Delivering the U-A value proposition consistently across all touch points along the Customer Journey
...
U-A Design Basic Elements
итд.
Proposed translations
(Russian)
| 3 | Стратегия (продвижения) бренда U-A |
mk_lab
|
Proposed translations
22 mins
Selected
Стратегия (продвижения) бренда U-A
Похоже на сокращенное название какой-то фирмы "брендоносителя" U-A. Если не удается ее идентифицировать, я бы оставил без перевода: Стратегия (продвижения) бренда U-A
4 KudoZ points awarded for this answer.
Discussion
на последующих слайдах такой идет контекст
- Establish a superior positioning of *НАЗВАНИЕ КОМПАНИИ* through a new Branding strategy
- Transform the U-A Organization to consistently deliver our value proposition
- Strengthen & leverage *НАЗВАНИЕ КОМПАНИИ*
В общем, речь об изменении брендовой политики одной КОМПАНИИ, но не ее название не U-A.