Glossary entry (derived from question below)
English term or phrase:
capture many times the premium earnings from this cohort
English answer:
make a lot of money from these customers
Added to glossary by
Luiza Modesto
Oct 24, 2010 17:11
14 yrs ago
1 viewer *
English term
Brazil
specializes in research articles
Native in: English 
, Portuguese
Works in: Portuguese to English, English to Portuguese, English
capture many times the premium earnings from this cohort
English
Bus/Financial
Business/Commerce (general)
What exactly are they saying in the second part of this sentence?
By capitalizing on the more sophisticated needs and greater reliance of their well-heeled customers for advice and products that meet them, banks that set out to boost their NPS among the affluent stand to capture many times the premium earnings from this already highly valuable cohort.
NPS is a scoring system that shows how happy a customer is with his/her bank.
TYVM for your help. :)
By capitalizing on the more sophisticated needs and greater reliance of their well-heeled customers for advice and products that meet them, banks that set out to boost their NPS among the affluent stand to capture many times the premium earnings from this already highly valuable cohort.
NPS is a scoring system that shows how happy a customer is with his/her bank.
TYVM for your help. :)
Responses
| 4 +4 | make a lot of money from these customers |
Mark Nathan
|
Responses
+4
56 mins
Selected
make a lot of money from these customers
capture = get
premium earnings = high revenues = a lot of money
cohort = group of people
premium earnings = high revenues = a lot of money
cohort = group of people
4 KudoZ points awarded for this answer.
Comment: "TYVM for your help Mark. :)"
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