Mar 26, 2003 05:35
21 yrs ago
2 viewers *
English term
Canada
FrEng, Fr.Can.Eng.
Native in: English (Variants: British, Canadian)
Works in: French to English, English to French
Image brochure
Non-PRO
English
Other
Before bidding on a job, I would like to know what the term "image brochure' means exactly (in English!)
Responses
+3
40 mins
Selected
Brochure selling the company
An image brochure is a way for a company to market itself - rather like one would market a product. There may be different ways to do this; some companies will show some of their top products, others will describe themselves creating an image of e.g. a high tech company etc.
To get an idea, you can take a look at this link: www-3.ibm.com/software/data/partners/pdfs/sapibm.pdf
To get an idea, you can take a look at this link: www-3.ibm.com/software/data/partners/pdfs/sapibm.pdf
4 KudoZ points awarded for this answer.
Comment: "Graded automatically based on peer agreement. KudoZ."
+1
3 hrs
Nancy Arrowsmith
Native in English
&
English
literary and scientific translations
Native in: English 
Works in: German to English, Italian to English, English, and 3 more.
Related KudoZ points
:
60
Brochure to "sell" corporate identity
and to project the image the company wants its clients, etc. to see.
1 day 14 hrs
#41698 (LSF)
Malaysia
Malaysia
Native in English
&
English
Malaysia
Excellent technical English
Native in: English 
Works in: Japanese to English, Chinese to English, Malay to English
Related KudoZ points
:
53
pamphlet to generate brand/company association (with . . .)
This is all about image-building, of wanting the targetted group to associate the brand/company name with a certain image, like being environmentally-friendly, using only healthy ingredients, of made in America for Americans, of a high-tech product from a high-tech company, of making delivery on-time every time, of having the largest flight connections from city ABC, etc.
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