Glossary entry (derived from question below)
English term or phrase:
click and mortar
Spanish translation:
físico y virtual
Jun 3, 2010 14:54
14 yrs ago
English term
click and mortar
GBK
English to Spanish
Marketing
Internet, e-Commerce
Definition from
DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.
Example sentences:
The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. (Microsoft News Center)
Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. (facworld.com)
Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. (Journal of Interactive Advertising)
Proposed translations
(Spanish)
4 +2 | físico y virtual |
Diego Carpio (X)
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Change log
Jun 3, 2010 14:42: changed "Kudoz queue" from "In queue" to "Public"
Jun 3, 2010 14:54: changed "Stage" from "Preparation" to "Submission"
Jun 6, 2010 14:54: changed "Stage" from "Submission" to "Selection"
Jun 8, 2010 00:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
6 hrs
Selected
físico y virtual
No creo que uno se pueda poner muy creativo al respecto.
Saludos y espero sea de utilidad.
Saludos y espero sea de utilidad.
Definition from
own experience or research:
-
Peer comment(s):
agree |
Juan Moreno
: Muy bena opción.
2 days 17 hrs
|
Muchas gracias Juan!. Saludos.
|
|
agree |
Natalie12
4 days
|
Muchas gracias Natalie y un gusto conocerte.
|
4 KudoZ points awarded for this answer.
Discussion
Otro hallazgo: El término "click and brick" demuestra mayor uso que "click and mortar".
Los datos:
"click and mortar" Aproximadamente 33,500 resultados (0.10 segundos)
"click and brick" Aproximadamente 62,200 resultados (0.14 segundos)
"click and mortar" comercio (hits en español)
Aproximadamente 718 resultados (0.25 segundos)
"click and brick" comercio (hits en español)
Aproximadamente 13,800 resultados (0.36 segundos)
No veo la manera de dar marcha atrás en este caso.