Jun 1, 2010 05:02
14 yrs ago
2 viewers *
French term

vent

French to English Art/Literary Poetry & Literature
"Aux temps anciens d’étranges individus bardés d’un drôle d’attirail battaient la campagne de France. Ampoules, ficelles, turbans, flasques et grimoires les paraient en une bizarre armure où l’éphémère le disputait au matériel : c’étaient les marchands d’Orviétans qui distillaient leurs médecines et leurs sciences aux chalands crédules. Ils vendaient du rêve et de la sorcellerie. Et le pouvoir de guérir ou de raccommoder les peines de cœur. Ils donnaient même la force d’échapper à quelques maléfices semés par des jaloux. Ils vendaient de l’espoir, ***du vent*** et des légendes que l’on se contait plus tard au coin de l’âtre."

Discussion

Francis Marche Jun 1, 2010:
Please google "vendre du vent" in French and see what you get.
Francis Marche Jun 1, 2010:
IMHO, no.
Helen Chauveau Jun 1, 2010:
change of fortune Yes, I think that is a very good interpretation and in keeping with the tone of the text.
kashew (asker) Jun 1, 2010:
Getting hot! I've got to get this horror job away very quickly: Would ...hopes, and change of fortune (bon vent?!) sound fair enough?

Proposed translations

+1
2 hrs
Selected

bull/hokum

As Francis says, "du vent" and "vendre du vent" suggests - as do earlier sentences - that these are con men : a lot of nothing/empty promises/candyfloss/thin air.

However I can see that this sits fairly ill in the sentence: they sold hope, <B>fantasy and legends... might get you out of a tight corner, though perhaps in the end I like "hokum" best

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Note added at 2 hrs (2010-06-01 07:50:47 GMT)
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there is also "hogwash"
Note from asker:
Eureka! Hokum - that's exactly it! Many thanks.
Peer comment(s):

agree Helen Chauveau : Yes, I like fantasy here.
3 mins
Something went wrong...
4 KudoZ points awarded for this answer.
1 hr

fresh air

Medieval charlatans often duped gullible customers by selling bottled air or dreams!

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Note added at 1 hr (2010-06-01 06:24:19 GMT)
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It seems that gullible customers are still being duped today!

http://www.greenmuze.com/nature/sky/2399-fresh-bottled-count...

http://www.ecosalon.com/canned-fresh-air/

http://www.treedroppings.com/air.php
Example sentence:

They sold hope, fresh air and fairy tales....

They sold hope and castles in the air....

Note from asker:
Hi, even more interesting! "flasks of air" is a strong possibility. Whoever thought of Treedroppings as a brand?!
Something went wrong...
+1
6 mins

selling hot air

"c'est du vent" = bunkum / baloney!

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Note added at 1 hr (2010-06-01 06:53:39 GMT)
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Vendre du vent =
Vendre quelque chose qui n’a aucune valeur

http://www.p-interactif.com/spip.php?article81
Note from asker:
Hi, interesting - I hadn't thought of it like that!
Peer comment(s):

agree Verginia Ophof
12 hrs
Something went wrong...
-1
1 hr

a breath of fresh air, dreams

Not the same as the previous "fresh air" answer since I read this figuratively, as "dreams". "A breath of fresh air" is like "hope", something to dream about, something to take your mind off your troubles, and therefore quite close to "legends" too.

You can buy cans of Paris (or wherever you happen to be) air to this day still, in tourist shops, but hope - unlike ships or Paris - is harder to get in bottle, so I don't see this as a literal turn of phrase.

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Note added at 2 hrs (2010-06-01 07:39:01 GMT)
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If Francis is right about the expression having a more conventional meaning, then maybe "sold smoke and mirrors" contains the purely illusory notion while suggesting they might nonetheless have got something (enjoyable) for their money.
Peer comment(s):

disagree Francis Marche : Pure fantasy from you part, I'm afraid. I suppose you know the French idiom "vendre du vent".
20 mins
Of course, but that conventional meaning is strangely out of place amongst "hope" and "legend" ...
Something went wrong...
6 hrs

hoaxes

They sold false pieces of information, they lied intentionally.
Something went wrong...
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